Uncover the Stories Your Business Needs to Tell

At HandBuiltBrands, we believe every business has stories worth sharing—stories that connect, inspire, and drive action. But telling those stories in a way that resonates? That’s where things get tricky.

That’s why we created the Video Blueprint. It’s a collaborative session designed to uncover the stories your business needs to tell and figure out how to tell them effectively.

What Is the Video Blueprint?

The Video Blueprint is more than a strategy session—it’s the foundation for impactful video content. In just 30 minutes (sometimes more, sometimes less), we take the time to listen. We dig into your business goals, communication challenges, and the changes you want to see. From there, we create a roadmap for video stories that truly move the needle.

Here’s what we cover during a Video Blueprint session:

• Challenges: What’s holding your business back? Where is communication breaking down?

• Opportunities: What kind of video strategies will drive the most meaningful change?

• Story Arcs: We outline the key stories to tell and how to structure them for maximum impact.

By the end, you’ll walk away with a clear vision of the videos your business needs—and how to bring them to life.

Why It Works

In a world where attention spans are shrinking, your video content needs to be focused, concise, and strategic. Social videos require you to capture attention in under a minute, while longer-form YouTube videos call for detailed, engaging narratives. The Video Blueprint helps you navigate these challenges with precision, ensuring your content hits the mark every time.

Here’s what makes the Video Blueprint unique:

• We Listen First: This isn’t about us telling you what to do. It’s about understanding your business and your goals.

• Strategic Clarity: We break big visions into actionable steps, identifying whether you need one video—or five.

• Proven Frameworks: Every video idea is rooted in story arcs and strategies designed to capture attention and drive results.

See It in Action

Want to know what a Video Blueprint can do? Check out the video above. It’s a quick overview of how we take your ideas and turn them into powerful, results-driven video content.

Ready to Start?

Let’s uncover the stories your business needs to tell. Schedule your Video Blueprint session today and take the first step toward impactful video content that works as hard as you do.

Transcript:

When we start a video project, the first step is simple. We listen.

We call it our Video Blueprint, but really it's about uncovering the stories you have to tell and figuring out the best way to tell them.

Here's how it works. We sit down with you 30 minutes, sometimes more, sometimes less, and we focus on understanding your business.

What challenges are you facing? Where's communication breaking down, and how can video help create meaningful change?

From there, we construct story arcs tailored to your needs. For example, we once had a client come to us with a big vision. Well, we want a video that talks about this and this and this. Oh, also in this. By the end that essentially outlined five separate videos.

That's when we step in and help refine the focus. Especially with social videos, you only have 30 seconds to a minute to capture attention. 2 minutes 10 seconds is kind of the upper limit. Any longer, you're creating more of a long-form YouTube piece, which is great if that's the goal. Social videos, though, need to stay concise. And more importantly, they need to fit into a larger editorial calendar.

That's where we come in. We identified the stories, outline how they'll work, and map out exactly how to bring them to life.

That's the Video Blueprint.

We listen, we craft, and we deliver strategies that actually move the needle for your business.