HandBuiltBrands’ Proprietary 3-Step Video Production Process
3D animations have a unique ability to explain technical processes and equipment that is unmatched by any other medium.
Being able to visually show exactly what your equipment looks like, what it does, and how it benefits your customer, is a godsend during investor presentations and sales meetings.
It elevates the look of your product, and the look of your company too.
But there’s a problem with most 3D animation projects…
They are notorious for…
running behind shedule
going over budget
dragging on forever as you try to nail down a script
So We Built
Our Own Solution…
A Proprietary 3-Step Video Production Process
It starts with story and produces a brilliant 3D animation in just 12 weeks.
See How it Works
We can take you from story concept to full 3D animation in 10 weeks because we’ve broken down and optimized every stage of the video development process.
By starting with the story, we work through the tough stuff of how your story needs to be told. Leave the visuals to us; similar to a subconcious routine, we’re working those out and figuring out how to depict your story while we’re figuring out how to tell it. Fortunately for you, it’s just how our brains work.
Every step has feedback built into it, so you have complete control over the narrative your video tells, and what it eventually looks like. You’re the technical experts, and we trust your expertise. We’ll guide you through creative decisions like video style, length, animation types, and more. Any creative question you have, we can answer. We’ve kinda done a few of these, you know?
And because we’ve done so many, we know exactly what needs to happen during each phase of video development. So we can swiftly get exactly what we need to make your video happen.
The Magic Happens in 3 Steps
Story Workshop
We start with story, because the story is the backbone of the video. It provides structure and form to your message, and which story you tell depends on what message your people need to hear.
In the Story Workshop we’ll refine your story, boiling it down to the most essential elements and focusing on what your customer needs to hear. We’ll also pre-select visuals, which helps the entire design process move faster and stay on budget.
The 90 minute interview focuses on pulling out your key messages, so instead of rambling on for an hour or two explaining technical bits and pieces, you show a slick, 5-minute video, and everyone in the room will know what you’re talking about.
You’ll get to see and give feedback on the script before it’s finalized, making sure the structure and all the concepts are correct before we move forward.
- 90 minute interview with your team (including technical experts)
- Development of key messages and story structure
- Pre-selection of certain visuals
- Draft script sent over in Google Docs so you and your team can edit together
- Focus on script structure and make sure we’re telling the story you want to tell
Rapid Prototype
The Rapid Prototype is our secret to a fast project.
The Rapid Prototype is a very rough video -- equivalent to a previz. It’s a rough animation with scratch voiceover that gives you an idea of how this is going to come together, what the camera shots are going to be, and the 3D geometry you’ll see in the final product.
It’s the perfect way to make changes before we start full production and rendering the animation.
During the prototype we’ll go over visuals, camera angles, and lock in the script. You’ll get to change and finalize every word and image before we send it off to full production.
Learn more in our page and video What is a Rapid Prototype?
Full Production
This is the fun stage. You get to go back to running your business while our production team brings it to life and puts the final shine on your video.
We’ll be pretty quiet during this phase as our team goes through the entire post-production process. They’ll add texture and materials, render the video, finalize the audio, and do everything needed to polish off your video.
It takes a while, but since we preemptively handled all questions during the Rapid Prototype phase, there isn’t much left for you to do except sit back, relax, and maybe prepare some web copy to showcase your video once it’s done.
All That Happens in Just 10-12 Weeks.
No more months of dragged out meetings, no more endless back and forth over tiny edits that end up costing a fortune.
Just a smooth, simplified process that deals with the most important things first and sets you — and your video — up for success.
And These Are
the Results…
3D Conceptual
3D Conceptual videos are the most common videos that we create for clients. They allow you to tell a story without getting too hung up on the specific visuals involved.
2.5D Isometric and Low Poly
2.5D Isometric and low-poly videos tell your company story like nothing else can. They have a unique look that can also be utilized across your brand presence.
2D Animation
2D animated videos are by nature simpler — there’s one less dimension to animate. They are a powerful way to bring a strong story a little more oomph.
3D Photorealistic
A 3D photorealistic video can show a technology or product, either existing or in development like nothing else in the world. It uniquely sells ideas.
Every Video Is a Custom Production
It’s hard to quote you a price without first talking over your project requirements. However, there are 3 things that drive the cost of a 3D animation:
Length
Each frame of a 3D video has to be created individually. A longer video means more frames, more work, and more cost.
We help refine your video in the Story Workshop, keeping your video only as long as it needs to be.
Style
Certain animation styles require more time than others. Adding textures and details takes time and skill.
During the Story Workshop, we’ll advise you on video style, to help you find a style that works for your story and your budget.
Urgency
Our process typically takes 12 weeks from kickoff to final video. However, if you’ve got a major tradeshow or investor meeting coming up, we can discuss timelines, start dates, and moving you up the queue so you get your video ASAP. But that does change things.
Book a Free Consultation
Send us a message to schedule a free consultation.
