Turbocharging Content with Video and Text - A Series
At HandBuiltBrands, we offer a unique content marketing program - Next-level Content Marketing - that combines the power of written copy and video.
By regularly producing content in written and video formats, you continue to stay on top of the latest online behavioral trends and offer the best chances of getting potential customers to engage with your content.
In this series - divided into 3 parts - we examine how using text and video together can benefit your content by:
Matching user preference
Boosting SEO performance
Becoming more than the sum of their parts
Part 1: Matching User Preference
Physical surroundings, social situations, time of day, device type, demographics, and preferences can all influence whether a user watches a video or reads text. Offering your viewers two content formats–text and video–helps you cast a wider net.
Part 2: Boosting SEO Performance
Using both written text and video can help boost your search engine rankings both directly and indirectly.
Part 3: Becoming More Than the Sum of Their Parts
Text and video can combine in unique ways - such as reinforcing the same message, telling different parts of the same story, and covering long-term and short-term messages - to give your content more depth and substance.
