Next-level Content Marketing Program
Tap into the power of professional 3D video and SEO-conscious content and strategy to produce big results for your business. Grow your web traffic, generate leads, increase your conversions, and boost your sales with the HandBuiltBrands turnkey digital marketing package.
What Is Included
in the Program?
The Next-Level Content Marketing program includes all the benefits of the SEO Program but with Ongoing Video Creation, too. When assembled together in one package, they exponentially multiply your ability to knock your audience’s socks off.
SEO Program
>120-point SEO Audit +
Other agencies offer automated audits with no interpretation or context for your business, its goals, or the industry.
Our SEO team assembles this report covering all the crucial aspects of SEO, including your strengths and weaknesses compared with your competition.
SEO Strategy Creation +
Findings from the audit, keyword research, and competitor analysis help us determine your optimal SEO strategy.
In collaboration with you, we set priorities and goals, and outline the necessary steps to get there. Then we get to work.
Foundational Repairs +
We fix any obvious flaws after the initial audit to make site pages ready for search. Examples could include:
- Illogical page structure
- Sub-optimal keyword targeting
- Indexing problems (e.g. incorrect use of noindex and canonical tags)
- Slow-loading pages
- Insufficient calls to action
Analytics Setup +
We set up accurate tracking (if it’s not already in place), establish important Actions, and create goals and funnels to measure those Actions.
We can also help you install call tracking so you know what marketing channels calls are coming from.
Local SEO +
If your business serves a particular geographical area, then local search—Google’s Local Pack and Google Maps—is a ranking system related to but still separate from regular organic search.
We help you perform better in local search by:
- Completing and optimizing your Google My Business (GMB) profile
- Citation cleanup and building
- Local landing page(s)
Content Marketing +
Our SEO-conscious content writing focuses on topics that earn you customers, not traffic for traffic’s sake, and is backed by keyword research and technical markup. Examples include:
- Service pages
- landing pages
- product pages
- product category pages
- case studies
- comparisons
- press releases
- guides
- blog articles
Transparent Reporting +
Our comprehensive, custom monthly reports highlight the metrics that matter to you: leads, lead quality, and revenue from your digital marketing efforts.
See which marketing channels are driving traffic and conversions and which are underperforming. These insights feed into the ongoing content plan and SEO work and help you set business goals.
Each report is accompanied by easy-to-digest written summaries and the upcoming content schedule.
Consulting +
By phone, email, or regular meetings, we help you reevaluate, re-strategize, and identify long-term trends and changes in the competitor landscape.
We also keep your website up-to-date with the latest developments.
Ongoing Video Creation
Videos between 30 seconds - 2 minutes in length
Available in several animation styles
Videos are 100% customized for you
All videos produced through our streamlined 3-step process
Explain technical processes, services, concepts and products simply and vividly
Next-level Content Looks like This…
Videos
Content
Unlock the
Unique Power of Combining
Video & Text
When you take your content marketing next-level, you no longer have to answer the question:
Do we go with written copy, or video?
Next-level Content Marketing plans give you the best of both worlds:
Text
Backbone of a great website
Biggest signifier to Google
Easily added and updated
Most cost-effective form of content
Easily accessed and consumed by the end-user
Video
Dynamic way to rapidly explain even complex topics
Has been shown to make a page more likely to rank in Google
Encourages better content planning and to-the-point messaging
Videos are the #1 most-shared type of content
Video is more popular and easier to consume than ever before
Text and Video Combined
Retain all advantages of each individually
Match user preference
Work better with user’s surroundings
Cover the near-term (with text) and the long-term (with video)
Reinforce messaging and call viewers to action again
Improve flow: tease content with video, or set up video with text
We’ve put together a 3-part series of articles detailing the unique benefits of using written copy with video.
Package Levels
We’ve made it easy to choose the plan that can get you where you want to go at your preferred pace:
Level 1
Two 30-second videos per year
2 articles per quarter
Monthly reporting and tracking
Quarterly consultation
Level 2
One video up to 1 minute per quarter
3 articles per quarter
Monthly reporting and tracking
Quarterly consultation
*Most Popular option
Level 3
One video up to 2 minutes per quarter
6 articles per quarter
Monthly reporting and tracking
Monthly consultation
*Annual commitment required. Additional video production time and articles may be purchased a la carte.
Turbocharge Your Content
Send us a message for more details.
Related Services
Search Engine Optimization (SEO)
Climb the search rankings with relevant, authoritative blog posts, service pages, sell sheets, lists, how-tos and guides, and more.
Animated Video Production
Grab attention with 3D animations that explain technical processes simply…and show your customers EXACTLY what you can do for them.
Website Design & Development
Nail your company’s first impression with a user-friendly custom website with ongoing technical support.
