Brand Identity Packages
What is a “Brand Identity Package?”
A flat-price package for everything they needed to get their companies up and running, at a great price.
What's Included
The HandBuiltBrands Identity Package includes the design of:
Logo
Business Card Design
Brand Standards document including proper logo usage, typography/font selections and color palette
There are 3 options for a Brand Identity Package, a sliding scale based on what you need:
$$$: A full build from name selection, brand identity creation, logo versions/iteration, logo finalization, brand guidelines and logo file package
$$: If you have a name finalized and want to go through our 5-step logo process, it’s $5,000. We create 2-3 logo versions and mockups, iterate, final and provide a logo file package and mini-brand guidelines. | Details | *Most popular
$: And there’s a 3rd option where if you have a really tight idea on the visual concept you want to execute, then we can do the design and it’s a lower price.
Basically think of it like this, if you want 1 logo option, $.
Multiple options, it’s $$.
And if you’re starting from scratch and want us to guide you through the whole brand discovery process, it’s $$$.
Happy Customers
We've helped these companies and more:
We Want to Know About You
The questions we ask in our kickoff call:
What do you stand for?
Who are the audience groups?
Your NorthStar might be _______. (If it was a living thing, what brand would it aspire to be like in any industry.)
If you were going to be a mashup of two people living or dead, it might be ________.
With these inputs in mind, you are attempting to strike a tone of: ________
And ... Why ... Let's try to figure out the "why?" Why does this brand exist? And why is it awesome?
A Smooth,
Seamless Process
After the agreement is executed, we have kickoff call with you (if necessary) and our team gets to work.
Logo versions
Using the inputs we discuss in kickoff call, we'll create an initial round of logo executions (allow about two weeks for this draft). This is delivered as a PDF presentation and includes up to 3 logo versions. They may include different color schemes, typography and iconography.
Discuss and revise
We'll send a 1st draft of 3 logo executions by email to your primary point of contact. We ask to have design feedback within 48 hours of (A) a favorite and (B) design aspects that you believe closely reflect how you perceive your brand.
FINAL the logo
We'll revise, tweak, and iterate. The package includes up to 3 rounds of revisions on the logo before any scope changes might kick in. However, most logos are "FINALED" by the 2nd revision.
Brand Standards document
After we final the logo, our team develops a brand standards PDF which documents the design decisions made including standard logo usage, typography and fonts and the color palette of the brand.
Build out and delivery
We will build out and deliver the identity package including a Business Card Design. The final deliverable includes a zip file of a full logo package including all necessary logo types in CMYK and RGB.
Work Samples
Wordmark Only
ICON + WORDMARK
What Does the Brand Guide and Logo Package Look Like?
Good question. Glad you asked. Take a look for yourself.
Brand Guide Example
Logo Package Example
At the end of the project, we provide you a Google Drive link and a zip folder with all of the materials.
What Our Clients Have to Say
No customers say:
"WE HAVE A TON OF TIME FOR THIS."
Every customer says:
"We need to do this right ... but also fast." That's what the brand identity package is.
Flat-price Project Fee
Chat us below for our current pricing.
Grow Your Brand
Send us a message to schedule a free consultation.
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