Marketing Agency for the Energy Industry

As a digital marketing agency serving some of the largest and most innovative energy companies in the world, HandBuiltBrands is deeply experienced in creating solutions to help your business showcase itself as forward-thinking yet steady enough to persevere through adverse energy market conditions.

Let's have a Quick call

Needs We Meet for
Energy Companies

We work fast and can deliver the highest-quality marketing solution for your business problem, including brand identity, website, social media, video, search engine optimization, blogging, press releases, digital advertising, graphic design and more. We are your one-stop shop for marketing growth. Here’s a little more detail on each solution:

Brand Identity

Your logo, colors, typography on all communications, and other elements that together make up your brand identity all say things about your company. You have to be sure they’re telling the story you intend.

Solution: Brand in a Box

In a standard 2 week process, our graphic design team crafts for you a logo and complete brand standards guide that capture your company’s essence and put your best foot forward. Deploy them on your website, your business cards, newsletters, sell sheets, and anywhere else you market your brand.

Online Presence

An energy company without a website is an energy company that doesn’t exist. Your online home is every bit as important to your business as your brick-and-mortar address, and it must look every bit as distinguished.

Solution: Website Creation program

HBB’s web design and development services produce SEO-conscious, user-friendly, brand-reinforcing websites built to achieve your objectives, whether establishing your authority, selling your products, connecting with your audience, or all of the above.

Showing Products or Services in Action

You have a unique and innovative product, but you can’t tell the story with your hand, can you? You could explain it, but letting customers see it for themselves usually has much more impact...

Solution: 3D Animation

Our custom animation services are second to none. Whether a 3D, 2.5D, isometric, conceptual, whiteboard, or other style of animation is best-suited for the job, our team can take your product or service--even one that doesn’t actually exist in the real world yet--and bring it to life.

Modeling Products or Services

The complexity of modern oil and gas equipment and other energy sector machines and processes poses a tough challenge for marketing purposes. The ability to digitally illustrate these tools so that they’re viewable from any angle makes them easier to understand, and easier to sell.

Solution: 3D Renderings

With the latest design software, our graphics team delivers industry-grade, 3D product renderings that everyone from the most seasoned energy pros to lay people will appreciate.

Sales Collateral

Your sales team needs attractive, easily consumed material to share with leads and drive sales. And usually, time is of the essence.

Solution: Graphic Design services

At HBB, we pride ourselves on delivering gorgeous sales materials with short turnarounds. This includes sell sheets, flyers, brochures, white papers, and more.

How Energy Companies Work with Us

Brand Startup / Relaunch

Kickstarting a new or revitalized energy venture is right in our wheelhouse, whether we’re doing new branding initiative, a new website, a video, or some combination of all three or other services.

Cactus Wellhead

Drilling equipment 3D video

In the runup to its S-1 filing, this maker and servicer of pressure control equipment needed an online presence and a data room video to show investors what they do and why they had a market-leading value proposition. We created a new website and video for them we developed from the perspective of prospective customers (and investors), instead of engineers.

Water To Sea

Company pitch 3D video

This water treatment company enlisted us for a ground-up brand build before they had even launched, to help them secure funding. Our task was to help them explain to FPSO operators how they were repurposing old technology to solve an age-old problem, with a complex method that couldn’t be easily explained with just words. We started with a pitch video and followed it with a website, 3D renderings and videos that showed the inner workings of the equipment and the process, graphic design, and sales collateral.

Blackwall Process

Looping animation of water treatment process

Blackwall needed to pivot from marketing a specific product to its custom, produced water treatment services but weren’t certain how to proceed. We helped them capture the essence of the company in a new website, and a looping animation of produced water filtration that became the banner for their website.

On Duty Pipe and Steel

Custom corporate website

This distributor of OCTG pipe and casing equipment already had a successful business, but it lacked a website for targeting new customers and establishing legitimacy in the marketplace. After interviewing the key stakeholders and researching, we delivered a brand-in-a-box and a simple website.

CETCO Energy Services

Company profile 3D video

Our work with CETCO started small--designing a logo as part of a brand relaunch. A short time after, the company turned to us for a whiteboard video explaining their history and evolution, as well as a graphic for the launch of their website that grew into a 3D video. After about a year, HandBuiltBrands was serving as CETCO’s outsourced creative services department.

Special Project

Hand-building brands doesn’t have to mean from the ground up. Our energy clients often bring us in to help with one-off projects such as important sales pitches, video creation for new products or services, or website rebuilds.

Production Technology and Services, Inc.

PST had very specific presentation needs for pitches, as well as website content and sales collateral, to market their new subsea technology center. Our 3D videos helped them represent themselves as a serious player with unique capabilities in the production enhancement sector.

B&E

B&E knew their story, it was in their head, they just needed help getting it online. So that’s what we did: we sat down with them, talked through the business, planned out the sitemap, identified subject matter experts, conducted individual interviews, wrote the website, presented the copy for editing/approval, produced an animated video, designed the website, presented the website, launched the website, designed the sales brochure and powerpoint sales deck… In short, we hand-built the brand. It’s what we do.

Ongoing Support

Our clients often find it makes sense for them after engaging us for a brand startup or special project to keep us on for continued marketing and technical support. This may include graphic design & 3D visualization, website management, search marketing consulting, digital advertising optimization and management, and/or content marketing.

WPP

We created a custom website using the Salesforce API to bring their live product inventory online for the world to see. WPP is also enrolled in our ads management and optimization, website assurance, and next-level content marketing (NLCM) programs, which together deliver tremendous results and value. Here’s how it works:

NLCM is an SEO and content marketing program that includes a quarterly 30-second video. These two marketing approaches are helping WPP play the long game, building traffic month by month and pivoting based on Google’s changes.

With our ads management, there are consistent search ads producing leads and conversions. YouTube video ads are developing reach and gaining new prospects, bringing new people into the funnel. And the YouTube ads get quarterly refreshes to see which videos are more effective from the NLCM program.

Also, CallRail call tracking is set up on the website, so we can all get a good feel of what is driving new qualified leads to the business and where new sales are originating.

Finally, as part of NLCM, we report analytics monthly and iterate the strategy and focus based on the data and business results.

Liberty Lift

This artificial lift company initially hired us to create a new website for them. When they heard about our custom video production services, they asked us to create 3D videos of their pumping units and other products for them, as well. Today, Liberty Lift remains a current customer that relies on HBB as its communications consultant, helping them grow their business and launch new products.

Get in Touch

Put your info in here, and we'll email you back to set up a call within a few hours.

Now, with most forms, you submit something and maybe never hear anything again. Well let's try to be different here why don't we. Give it a try -- fill out the form. It goes directly to Matt. More than anything, we value doing what we say we are going to do. So, Matt will email you back within a few hours about how we can possibly work together.