SEO + GEO Assessment

What This Assessment Does

This assessment gives you a clear picture of where your business stands in search and AI discovery, what's holding you back, and exactly what needs to happen to move forward.

We spend a few weeks analyzing your current visibility, benchmarking against competitors, and building a comprehensive workplan for the next 12 months and beyond. This isn't just analysis—it's a field guide you can use immediately, whether you work with us or implement it with another team.

Why We Built This Process

Most companies approach SEO and GEO (Generative Engine Optimization) backwards. They jump into tactics without understanding the fundamentals first.

The reality is that Google and AI systems need to understand what your company does, how you do it, and why prospects should trust you before any optimization work can be effective.

This assessment addresses that foundation first. We help you clarify your positioning, understand your audience, and structure your digital presence so it works for both humans and search algorithms.

What We Analyze

Current Visibility and Performance We audit your existing search presence, website structure, and content to understand exactly where you stand today. No assumptions—just data.

Audience and Competition We map out your ideal customer segments and analyze how your direct competitors are winning in search. You'll see exactly what's working in your market and where the opportunities are.

Brand and Messaging Foundation We evaluate how clearly your business communicates what you do and how you serve customers. This often reveals the biggest gaps holding back search performance.

Technical Infrastructure We review your site's technical health, analytics setup, and tracking to ensure you have the foundation needed for sustainable growth.

Keyword and Content Opportunities We identify the search terms that matter most for your business and map out a content strategy that builds expertise over time.

GEO Readiness We assess how well your business would be represented by AI systems today and identify specific improvements to increase visibility in AI-powered search.

The Deliverable

You'll receive a comprehensive document that includes:

A detailed analysis of your current state with specific recommendations for improvement.

A 12-month workplan covering SEO, content strategy, and GEO optimization, prioritized by impact and effort.

Competitor insights showing exactly what's working in your market and how to outperform them.

Technical recommendations for your website and analytics setup.

Content hub strategy with specific topics and structure recommendations.

Budget and resource planning to help you move forward efficiently.

Timeline and Process

Week 1: Discovery and Data Collection We gather information about your business, goals, and current setup. This includes access to your website, analytics accounts, and free flow discussions on recorded video calls about your market and customers.

Week 2: Analysis and Benchmarking We conduct our analysis, competitive research, and opportunity identification. We may schedule a brief call to clarify specific aspects of your business or market.

Week 3: Strategy Development and Documentation We develop your strategic recommendations and compile everything into a comprehensive deliverable that serves as your roadmap forward.

What to Expect in an SEO + GEO Engagement

Understanding the end goal helps explain why we start with such comprehensive foundation work.

The ideal future state is a website and digital presence where your company's expertise is clearly visible to both humans and AI systems. Your content comprehensively covers what you do, how you do it, and demonstrates deep knowledge in your field. When prospects search for solutions in your space—whether through Google or by asking ChatGPT—your business shows up as a credible, authoritative option.

To get there, we need four critical pieces in place first:

Brand Voice Documentation - How your company sounds and what makes your approach distinct. This ensures consistency across all content and messaging.

Audience Segment Detail - Who exactly you serve, how they think about their problems, and what language they use when searching for solutions.

Comprehensive Keyword and Natural Language Query Work - Understanding not just what people type into Google, but how they ask questions to AI systems and what phrases they use when they're ready to buy.

Product Service Overview Documentation - Clear articulation of what you actually deliver and how it creates value for different types of customers.

Once we have these foundations documented, we can map out the different levels of awareness across your audience segments. Some people know they have a problem but don't know solutions exist. Others are comparing specific providers. Each group needs different content.

With that mapping complete, we can create a comprehensive content plan that systematically builds your expertise and visibility over time. Every piece of content serves multiple purposes: helping prospects at different awareness levels while also demonstrating your knowledge to search engines and AI systems.

This is why the assessment includes all this foundational work. Without it, any content strategy becomes guesswork.

What Happens Next

After you receive your assessment, you'll have a clear understanding of your priorities and next steps. Many clients use this as their internal planning document for the next year.

If you decide to work with us on implementation, we already have the foundation in place to move quickly. If you choose to work with another team, the deliverable is designed to be actionable regardless of who executes it.

Either way, you'll have eliminated the guesswork and can move forward with confidence.

Investment and Getting Started

The SEO + GEO Assessment is $3,500.

We require a 10% deposit to secure your start date, with the balance due when you receive your completed assessment.

Most assessments begin within a few weeks of booking, and we'll confirm your specific timeline when you schedule.

Ready to get clarity on your search strategy? Let's start with a conversation about your goals and current challenges.