Transcript:

The rapid prototype, or RP, is the 2nd step in our 3-step video process. To understand the importance of this step, it’s helpful to see the gap that the RP needs to bridge from the story phase, all the way to step 3, the full production version.

A script is easy to edit on paper, but it’s hard to visualize what it will look and sound like. Plus, most of us are visual people.

In step 3, full production there’s meticulous detail and care taken in every shot. And to rework something after full production means wasted time and effort … and no one likes that.

An RP is a rough previsualization of the camera shots, using extremely rough models, set to a scratch VoiceOver and background music. It depends on the style of the video for how detailed the RP will be vs. the FP version. If it’s a 2D piece, FP tends to be pretty close to the RP. A 2.5D isometric or 3D piece is very different visually.

The purpose of the RP is (1) to make sure the story works, (2) make sure the overall structure of the video is right and (3) roughly to have a good idea if the ideas of the visuals will be a fit for the vision.