Shell Energy (formerly MP2 Energy) was a very unique business at the time we put this together. The video had a very special purpose and that was to communicate internally and externally what exactly it was that this team did so well, why it was so unique in the space at the time, and how hard it was to do what they do. And when you are dealing with electricity, something you can’t see with the naked eye, it’s a challenge to be able to get live footage of all the stuff that goes into the electricity markets. So the creative decision was to create all of these assets in a unique isometric style that could carry through to the rest of the brand assets. we created this video to showcase that entire story, but the really cool thing was that we were able to use a lot of the assets and shots of them for sales pages throughout their website at the time. We created this video to showcase.And when you are dealing with electricity, something you can’t see with the naked eye,And when you are dealing with electricity.

Transcript:
It’s not new news: there’s a big macro shift in how energy is generated and how we receive it.

Historically, electrons have been generated in a hub and spoke model -- from far-flung single points and distributed to customers. 

Today, the adoption of new energy technologies is happening at an incredibly fast rate and changing how customers power their lives. Yet, people will always want to consume the electrons they need, to live the way they are used to. One of the key roles of tomorrow’s utility is knowing how to manage the power flows into and out of people’s power meters. 

MP2 is doing this today. 

And what we’ve learned is that to manage a customer’s power flows AND be able to provide the best rate for them, we needed to be experts in everything related to how that electron is generated and used. 

This includes:

• Commercial rooftop solar

• Residential rooftop solar

• Demand Response programs with thermostats and battery storage

• Electric Vehicles (EVs) & other transportation

• Battery Storage

And here’s the thing about a modern electricity provider: You can’t “do” just one of these. They are all intertwined and all work together. And you can’t just pick this stuff up. 

You have to be a retailer, you have to be a wholesale market participant.  You have to know each of them inside and out. You have to be able to calculate and show how they work together. 

And, the economics of each of these things change constantly.  All of this stuff lays onto the current MP2 platform. It’s the platform and the approach of being able to touch all of these aspects. It’s complex “stuff.” 

MP2 is doing that stuff. And we’ve simplified it. 

As one of the largest retail energy suppliers and the largest demand response provider in Texas and manager of wholesale generation assets, a 24/7 scheduling desk, and a complex C&I retail billing platform, we're able to take all these pieces and scale them instantly downstream to a residential consumer's meter, where inflows and outflows are no different than that of managing a complex industrial facility.

At the end of the day, the customer is going to get smarter plans, a lower rate, enhanced reliability, and greater de-carbonization/greenification of their power usage. 

At MP2, we’ve had one focus since we started: first-class customer service. And if you break that down, it means that we’ve needed to be at the forefront of the changes in the energy landscape. 

Today, it is MP2’s vision to be the best renewable power company on the planet. We are leveraging Shell’s balance sheet and commitment to new energy including Shell’s pledge to invest in electrification investments including EVs, renewables, & battery storage. 

The expertise, the commitment to customer service and the leverage -- that’s what continues to build the MP2 Energy of tomorrow.