The "Future" of Energy - Shell Energy
Shell Energy (formerly MP2 Energy) was a very unique business at the time we put this together. The video had a very special purpose and that was to communicate internally and externally what exactly it was that this team did so well, why it was so unique in the space at the time, and how hard it was to do what they do. And when you are dealing with electricity, something you can’t see with the naked eye, it’s a challenge to be able to get live footage of all the stuff that goes into the electricity markets. So the creative decision was to create all of these assets in a unique isometric style that could carry through to the rest of the brand assets. we created this video to showcase that entire story, but the really cool thing was that we were able to use a lot of the assets and shots of them for sales pages throughout their website at the time. We created this video to showcase.And when you are dealing with electricity, something you can’t see with the naked eye,And when you are dealing with electricity.