Pre-Production

Visual Strategy & Planning

This explainer video for Worldwide Power Products was built to communicate the operational and financial benefits of their Dual Fuel Retrofit Kit (DFRK) for diesel generators. The goal was to tell a visually-driven, technically grounded story—balancing mechanical accuracy with persuasive financial visuals and process-focused UI elements.

The process kicked off with client-supplied 3D models of both the diesel generator and the retrofit kit. These assets were imported into Cinema 4D, where we focused on prepping the geometry for animation while keeping key details intact. Every component—from housing panels to connectors to control units—was reviewed and refined to ensure a professional, photorealistic baseline for all visual scenes.

Rapid Prototype (RP)

During the Rapid Prototype (RP) phase, we laid out the foundational structure and narrative flow. The opening scene introduced the generator with a smooth, orbiting camera move—adding visual depth while keeping the viewer centered on the product. We choreographed the DFRK’s arrival and attachment to the generator during this phase, visually communicating the upgrade’s function in a way that was intuitive and mechanically accurate.

We also started integrating data-driven content in 3D early in this phase. Graphs were built natively in 3D—not composited in flat post—so transitions like diesel vs. dual fuel comparisons felt responsive and grounded in space. The U.S. map, shown later in the video, was extruded from a vector layer and crafted during this stage to stay consistent with the realism of the larger piece.

This early prototype was crucial for locking in transition timing, aligning narration with visuals, and building the foundation for UI design that would be polished in post.

Style Choices and Reasoning

The Dual Fuel Retrofit Kit video was created with technically-minded oil and gas stakeholders in mind—an audience that values precision, reliability, and clear ROI. That’s why we used a hybrid style of photoreal 3D and motion graphics: it hit the mark for mechanical accuracy while still delivering high-impact visuals.

Photorealism was key for trust. These are complex machines, and oversimplifying them visually would have weakened the message. We showed the generator and kit in clean, factory-fresh condition using physically based rendering—accurate materials, believable lighting, and high detail—so the product looked as dependable as it actually is.

To keep things clean and polished, we applied our “clean realism” approach. No grime, no dramatic wear, no heavy shadows. Just slight surface variations—subtle gloss on paint, real metallic reflections, soft shadows from cables—to imply real-world conditions without implying aging. This matched WPP’s core brand message: these machines are high-performance and precisely maintained.

Motion graphics followed suit. All infographics and bar graphs were rendered in 3D space, giving them real weight and continuity with the surrounding mechanics. 

UI elements, like the five-phase service icons and support map overlays, were animated in a minimal, line-drawn style. These weren’t just functional—they were styled to echo the industrial logic of control systems and interfaces. Color was used strategically, with WPP’s deep blue leading the palette and callouts (like savings stats) standing out clearly without overwhelming the scene.

Combining photoreal visuals with embedded motion graphics gave us a unified language to communicate performance, dependability, and nationwide service in a single, cohesive system. It visually reinforced WPP’s credibility as a technically fluent, results-driven partner.

Full Production (FP)

Materials, Shading & Lighting

During Full Production (FP), visual polish and realism took center stage. Every material surface was tuned to hit our clean realism benchmark. Paints, rubber hoses, polished metals, matte composites, and glass panels were built out with accurate physical properties using Cinema 4D’s Physical Renderer. Reflectance channels and roughness maps were dialed in so each surface behaved as it would in the real world.

Lighting was set up using a studio-style approach with area lights—delivering smooth gradients and natural reflections. This created a sharp but approachable look. The lighting strategy gave dimension to every element—subtle reflections on the housing, glints on fasteners, and clean falloff shadows all made the generator feel engineered and precise.

Camera & Motion Planning

Animation choices were intentional and restrained—designed for clarity, not flash. We used anchored shots, slow pull-ins, and clean transitions to let the information breathe. When showing how the DFRK connects to the generator, every movement was synced with the narration to make the functionality instantly clear. The motion emphasized how simple the upgrade really is.

Every shot was structured around story. For data visualizations, the generator became a subtle background element while animated charts took center stage. For UI scenes, we centered icons with steady framing and minimal transitions to focus on process clarity.

Each sequence was rendered out in multiple passes—reflection, object buffers, luminance—to support high-precision compositing and UI layering in post.

Post-Production & Delivery

Graphic Overlays & Compositing

All post-production was done in Adobe After Effects, where we layered in UI, motion graphics, and final touches with full brand alignment.

The video opened with 3D animated titles created using Element3D, allowing them to live within the scene itself. These titles mimicked the generator’s design with clean metallic text and industrial fonts. When “Dual Fuel Retrofit Kit” appeared front and center, the message was loud and clear—this is an upgrade that brings value.

Motion Graphics & Data Visualization

One of the most engaging scenes showed the savings advantage of dual fuel over diesel-only. We animated 3D-rendered bar graphs and layered in gauge meters that dropped from 100% to 80%, then 60%, showing escalating savings. Each savings category—fuel, maintenance, travel—was color-coded and labeled with animated type. A fine-print mouse-type disclaimer clarified that the visuals were illustrative, maintaining compliance without breaking immersion.

To visualize WPP’s full-service offering, we built animated icons for each step of the Five Phase Process: gas analysis, setup, install, commissioning, and support. Each icon entered in sequence with soft scale-ups and fade-ins. Their line-drawn style projected technical clarity, and their layout created a predictable, easy-to-follow structure for service storytelling.

For the support map, we brought back the 3D-extruded U.S. map from earlier phases. In After Effects, we dropped in animated location pins across key regions and connected them with glowing arcs—illustrating WPP’s fast-response service coverage. The closing scene brought it all together with a circular UI element and bold WPP logo animated into the map’s center.

Final Output

Every frame was checked for brand consistency—color use, type treatments, and layout stayed aligned with WPP’s visual identity. The contact number and website were pinned in the lower third across the entire video, locked into the brand’s blue bottom bar for continuity.

The final export was delivered in 1080p ProRes, preserving high visual fidelity for use across digital platforms, sales decks, and technical demos. The ProRes format ensured smooth animation, sharp text, and clean gradients—essential for a piece that leans heavily on both clarity and credibility.

This project brought together photoreal 3D and functional motion graphics in a way that delivered clarity, brand polish, and persuasive messaging for a technically demanding audience. From engine visualization to savings breakdowns to service network mapping, the video told a complete story—grounded in reality, structured for clarity, and engineered to support WPP’s positioning as a trusted, nationwide provider.

Transcript:

Oil & Gas operators that outfit their generators with a dual fuel package save thousands and extend the life of the generators. 

Complement your diesel generator with your well’s field gas today. Call Worldwide Power Products at 713-434-2300. 

On a diesel-only rig, you have fuel, trip and maintenance costs.  

We can install a dual fuel retrofit kit to your unit on-site. By replacing more expensive diesel, your operation will save significantly on fuel costs and diesel truck trip fees. Or we can use LNG if field gas isn’t available. 

And, the more diesel your well allows you to replace, the more you save. 

Our five-phase process ensures a reliable and virtually trouble-free operation. 

After we run a gas analysis, the setup and our install phases, at each well site, our commissioning technician can determine how much natural gas can be substituted for diesel at various loads. 

The final phase is support. Our dealer network in strategic locations can respond to issues quickly. We have full-time technicians ready to assist you. 

Call Worldwide Power Products, install a dual fuel retrofit kit and start saving today.