Goal-Driven Content Marketing Services in Houston
Whatever you want your content to do--inform, entertain, proclaim, sell, convert--our SEO Program with monthly content creation makes it possible. HandBuiltBrands content marketing is backed by a content strategy designed to address content gaps and opportunities with the overarching goal of more leads and sales.
“Content marketing generates over three times as many leads as outbound marketing and costs 62% less.”
“SMBs that use content marketing get 126% more leads than those that don’t.”
Content with a Plan
Our content marketing is implemented with a comprehensive content strategy:
We work with you to create measurable goals such as sales and customer retention, to which we tie your content to drive profitable action.
We audit current content to identify gaps and opportunities and exploit high-performing and underperforming content.
We undertake keyword and competitor research to develop more opportunities.
We assemble a 12-month content plan to work towards your goals.
We create content using our proven content creation process.
We measure the results and derive insights we use to tweak and improve the content plan.
Our Content Creation Process
We have a five-step process for each piece of content:
Research
This includes topic, keyword, and competitor research to ensure content is in demand by your target audience.
Write and Edit
As the saying goes, ‘writing is rewriting.’ Once drafted, we retool and refine each piece until it’s stellar.
Outline
Laying out the content framework beforehand helps us visualize the viewer’s journey and organize the piece for optimal flow.
Quality assurance, approval, and publishing
The content passes through multiple points of review for style, tone, accuracy, readability, and other factors before sign-off and posting to the web.
Interview
If necessary, we speak with a subject matter expert at your business to get his or her unique insights.
You Need Content to…
Attract visitors to your site
Tell them about your products and services
Convince them to use your products and services
Content for All Stages of the Customer Journey
The types of content we produce are informed by the content strategy.
For example, if your service pages are getting lots of views but poor conversion rates, you might be missing supporting content that helps in the evaluation stage, such as FAQs, testimonials, case studies, or certifications.
If customers buy from you but you never see them again, post-purchase content such as installation or maintenance guides can help build loyalty.
No matter what the current state of your website is, our content helps funnel users from virtual strangers to loyal customers.
Our Content Looks Like This
Part of Our SEO Program
Content marketing is a key facet of our leading SEO Program. In addition to a comprehensive, 120+-point audit, the program makes foundational repairs and removes barriers to SEO success. Afterward, content forms the backbone of the program.
It’s supported by ongoing consulting to ensure your site adheres to SEO best practices, and monthly reporting to demonstrate progress.
What Does the SEO Program Include?
We’re clear about what you’re buying…
>120-point SEO Audit +
Other agencies offer automated audits with no interpretation or context for your business, its goals, or the industry.
Our SEO team assembles this report covering all the crucial aspects of SEO, including your strengths and weaknesses compared with your competition.
SEO Strategy Creation +
Findings from the audit, keyword research, and competitor analysis help us determine your optimal SEO strategy.
In collaboration with you, we set priorities and goals, and outline the necessary steps to get there. Then we get to work.
Foundational Repairs +
We fix any obvious flaws after the initial audit to make site pages ready for search. Examples could include:
- Illogical page structure
- Sub-optimal keyword targeting
- Indexing problems (e.g. incorrect use of noindex and canonical tags)
- Slow-loading pages
- Insufficient calls to action
Analytics Setup +
We set up accurate tracking (if it’s not already in place), establish important Actions, and create goals and funnels to measure those Actions.
We can also help you install call tracking so you know what marketing channels calls are coming from.
Local SEO +
If your business serves a particular geographical area, then local search—Google’s Local Pack and Google Maps—is a ranking system related to but still separate from regular organic search.
We help you perform better in local search by:
- Completing and optimizing your Google My Business (GMB) profile
- Citation cleanup and building
- Local landing page(s)
Content Marketing +
Our SEO-conscious content writing focuses on topics that earn you customers, not traffic for traffic’s sake, and is backed by keyword research and technical markup. Examples include:
- Service pages
- landing pages
- product pages
- product category pages
- case studies
- comparisons
- press releases
- guides
- blog articles
Transparent Reporting +
Our comprehensive, custom monthly reports highlight the metrics that matter to you: leads, lead quality, and revenue from your digital marketing efforts.
See which marketing channels are driving traffic and conversions and which are underperforming. These insights feed into the ongoing content plan and SEO work and help you set business goals.
Each report is accompanied by easy-to-digest written summaries and the upcoming content schedule.
Consulting +
By phone, email, or regular meetings, we help you reevaluate, re-strategize, and identify long-term trends and changes in the competitor landscape.
We also keep your website up-to-date with the latest developments.
Who Are We?
A Team Who Know
Content Inside and Out
HandBuiltBrands is a boutique agency with an outsized amount of online marketing prowess. We’ve built our reputation helping small and medium-sized businesses spread the word about their products and services through killer 3D animations, custom websites, and proven search strategies.
Every business needs a content marketing program in place. To make our content creation method available to everyone, we wrote the book on it!
The Content Champion Guide is available on Amazon.
Join the SEO Program
Send us a message for more details.
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