Transcript:

Presenting the 8 ways to use a 3D video in a sales presentation.

The pre-read. The Tell-it-all. The background video. The hook. The middle stuff. The reuse. The supporting point. The didya know.

In our years of doing sales videos, every video falls into these one of these 8 archetypes. The one that is right for you to win your presentation depends on your structure, the presenter and your audience.

The pre-read. A pre-read can be your most effective tool in sales. It allows your audience the opportunity to come to your presentation prepared. It makes you look prepared. And it allows you to use your time establishing a relationship.

The tell-it-all. Most videos we do end up as a tell-it-all because of their versatility. They can completely stand on their own. On a website, in an online data room, as a presentation opening, as a middle. They are impressive and consistent. They tell your story the same way, every time.

The background video. These are mostly used for trade shows, played on a loop on the inside of the booth. They attract attention, allow the presenter to reference them and they don’t dominate the presenter. They let sales people sell.

The hook. The classic cold open. It will set the tone for the meeting exactly as rehearsed, every time. Plan to use this as an introduction before you even say a word. These are great for a presentation with an audience larger than 7.

The middle stuff. Sometimes you need the what and how explained succinctly and well. You need a tool that explains “the middle stuff.” The stuff that comes after the why and before the questions. P.S. a lot of pre-reads could also be middle stuffs. In the film industry, this is also called Act II because it’s the time of the character’s struggles. Just saying.

The reuse. This is a sales video that someone pulls from the website or the marketing folder that explains one thing really well. Or the salesperson knows that it’ll impress the prospect.

The supporting point. Sometimes there’s just one thing that you have a hard time explaining. It’s an important point. Something that is crucial to know. But it’s not the crux of the presentation. These are the supporting point videos. It’s typically a good exclamation point to an already good presentation. “Wow if they spent so much time and energy on this point, it must be important.”

The didya know. The didya know is intended to pique the interest and broaden the perspective of your buyer. And isn’t that the point? To help them see how you can help.

The pre-read, the tell-it-all, the background, the hook, the middle stuff, the reuse, the supporting point, the didya know. The 8 ways to use a 3D video in a sales presentation. Which is right for you?