"I mean, really, how cool is this video? When we produced this in April 2015, we also had no idea how important data centers would be to the grid. And it’s where we learned the term island. The detail of power going out, batteries, coming online, and generators kicking up is also so fantastic from an accuracy and education point of view.

This was created as a sales video, something for the Sales Team to use as a cold open at the beginning of a presentation.

But interestingly, it morphed into more of a hero video on a sales page, and it positioned them as an expert in a very niche space. A space that became incredibly profitable over the years.

The intro is a whole lot of fun too. The question we had was how do we make this look super complicated but kind of inside the logo and what we do — and we had the idea of making it sort of a steam punk type of logo execution inside the container of the logo. "