- August 11, 2017
- Video Marketing
The medical field is an ever-changing industry. With innovative technologies and state of the art procedures developed everyday, you need to build a solid marketing strategy to sell your complex medical services. At HandBuiltBrands, we have compiled a list of 5 reasons why you need 3D video marketing for your medical practice.
3D VIDEO IS WORTH THE INVESTMENT
- People respond positively to video, and those positive responses translate to greater ROI on your 3D video marketing campaign. According to Daniel Christopher of TechCo:
“…featuring video on a landing page can increase conversion by up to 80 percent.”
3D VIDEO IS A POWERFUL VISUAL AID
- You can introduce your medical practice to people in a brief and personable 3D video.
- You can demonstrate your services with a 3D video that is easy for your potential customers to understand. Kermit Pattison of the New York Times states:
“Short of getting a customer in the door or sending a salesperson on the road, online video may be the best way to demonstrate a product.”
3D VIDEO LEAVES NO ROOM FOR MISCOMMUNICATION
- Explaining medical technologies and procedures in print or in person can take time, and they might not paint an accurate picture in your audience’s mind. A video can break through words with multiple meanings and interpretations.
3D VIDEOS GET AND KEEP YOUR VIEWER’S ATTENTION
- People have a tendency to scan text rather than read all the way through. With 3D video, a far higher percentage of your audience will watch over half of the video.
- We live in an age of YouTube. Everyday more people turn to a visual medium to find the services they need, and having a 3D video is a proven way to expand your reach. According to Entrepreneur:
“Video connects immediately to the viewer, conveying emotion and a message that often is far more memorable than static words in a newsfeed.”
3D VIDEOS LOOK PROFESSIONAL
- 3D videos gives you a professional and authoritative first impression. That professionalism and authority will build trust.
- That trust will convert potential customers into repeat patients.
Doctors are busy people, and marketing takes precious time to manage. With our help, you can optimize your medical practice’s marketing campaign. If you would like to know more about 3D video marketing for your medical practice, contact us. We are happy to help!