The HandbuiltBrands SEO/GEO Assessment: The 3-Week Key to Unlocking Search Dominance and Winning More Leads
You want your company to have better SEO and to show up in AI like ChatGPT. This is how we make that happen.
What This Assessment Does
If you…
are tired of pouring money into SEO without seeing results,
want to build AI-proof authority so tools like ChatGPT recommend you,
are ready to scale leads without endless trial-and-error, and
would like to get your acquisition costs down…
then the HBB SEO+GEO Assessment is for you. It gives you…
a clear diagnosis of your visibility gaps,
competitor secrets to steal, and
a prioritized roadmap for 20-50% traffic growth in year 1.
A few weeks of expert analysis of your place in the market becomes a comprehensive workplan for your next 12 months and beyond. Once ready you can use it immediately, whether you work with us or implement it with another team.
Watch:
How This Assessment
Fuels Your Growth Engine
Why We Built This Process
Most companies approach SEO and GEO (Generative Engine Optimization) backwards. They jump into tactics without understanding the fundamentals first.
The reality is that Google and AI systems need to understand what your company does, how you do it, and why prospects should trust you before any optimization work can be effective.
This assessment addresses that foundation first. We help you clarify your positioning, understand your audience, and structure your digital presence so it works for both humans and search algorithms.
“Why Can’t We Jump Straight to Tactics?”
Sure, you could tweak keywords or start churning content. But without knowing your audience's exact search language or how AI misrepresents you, it's like shooting in the dark—wasted budget, slow results.
This assessment is your 'get rich quick' hack: It aligns everything so your efforts compound into real growth, not just vanity metrics. Clients see 2-3x better ROI when we start here."
“This blueprint saved us 6 months of wrong turns.”
What We Analyze
Current Visibility and Performance
Uncovers why competitors rank higher, so you can leapfrog them and grab their leads.
Audience and Competition
Illuminates your ideal customer segments and where the market opportunities lie.
Brand and Messaging Foundation
Reveals the biggest gaps in how you communicate what you do that are holding back search performance.
Technical Infrastructure
Gives your site a health checkup to ensure you have a solid foundation to build on.
Keyword and Content Opportunities
Gives you a content strategy for building out expertise over time, based on your most important search terms.
GEO Readiness
Increases visibility in AI-powered search.
Your Customized
Growth Accelerator Kit
You'll receive a comprehensive document that includes:
A detailed analysis of your current state with specific recommendations for improvement.
A 12-month work plan covering SEO, content strategy, and GEO optimization, prioritized by impact and effort.
Competitor insights showing exactly what's working in your market and how to outperform them.
Technical recommendations for your website and analytics setup.
Content hub strategy with specific topics and structure recommendations.
Budget and resource planning to help you move forward efficiently.
Timeline and Process
For you, the waiting will be the hardest part. A couple phone calls and a few emails is all we need from you. We handle the heavy lifting.
We gather information about your business, goals, and current setup. This includes access to your website, analytics accounts, and free flow discussions on recorded video calls about your market and customers.
Discovery and Data Collection
We conduct our analysis, competitive research, and opportunity identification. We may schedule a brief call to clarify specific aspects of your business or market.
Analysis and Benchmarking
We develop your strategic recommendations and compile everything into a comprehensive deliverable that serves as your roadmap forward.
Strategy Development and Documentation
The Goal of an SEO + GEO Engagement & How We Get You There
Picture this: In 12 months, prospects find you effortlessly via Google or AI, trusting you instantly because your content screams expertise. The assessment lays the foundation—no more 'side quests,' just direct paths to leads and revenue.
To get there, we need four critical pieces in place first:
Brand Voice Documentation - How your company sounds and what makes your approach distinct. This ensures consistency across all content and messaging.
Audience Segment Detail - Who exactly you serve, how they think about their problems, and what language they use when searching for solutions.
Comprehensive Keyword and Natural Language Query Work - Understanding not just what people type into Google, but how they ask questions to AI systems and what phrases they use when they're ready to buy.
Product Service Overview Documentation - Clear articulation of what you actually deliver and how it creates value for different types of customers.
Once we have these foundations documented, we can map out the different levels of awareness across your audience segments. Some people know they have a problem but don't know solutions exist. Others are comparing specific providers. Each group needs different content.
With that mapping complete, we can create a comprehensive content plan that systematically builds your expertise and visibility over time. Every piece of content serves multiple purposes: helping prospects at different awareness levels while also demonstrating your knowledge to search engines and AI systems.
This is why the assessment includes all this foundational work. Without it, any content strategy becomes guesswork.
Investment and Getting Started
The SEO + GEO Assessment is $3,500.
We require a 10% deposit to secure your start date, with the balance due when you receive your completed assessment.
Most assessments begin within a few weeks of booking, and we'll confirm your specific timeline when you schedule.
Ready to get clarity on your search strategy?
After you receive your assessment, you'll have a clear understanding of your priorities and next steps. Many clients use this as their internal planning document for the next year.
If you decide to work with us on implementation, we’ll already have the foundation in place to move quickly. If you choose to work with another team, the deliverable is designed to be actionable regardless of who executes it.
Either way, you'll have eliminated the guesswork and armed yourself for growth.
Many clients hit 30% more leads this quarter. How high will your numbers go?