Using a 3D Video as a Sales Page Hero
Imagine this, a prospect or customer asks you on the phone or in a meeting to send more information on [that awesome product or service that you sell].
You say, yep, I've got just the thing.
And you send them to a page that has been specifically written to address what they are asking about and what they are looking for.
And on that page is a 3D animated video perfectly explaining how that technical product or process works.
Example #1: Demand Response for Data Centers
MP2 Energy needed a good way to show data centers that benefits of having a demand response program in place. They wanted to show that they knew what they are talking about and to show some benefits that a data center may not think of when they have a demand response program.
See, here's what people do: they land on a page, scroll down, see words, scroll back up and hit play. Then, they read the highlights of the page. Is that by chance what you just did too?
Example #2: Explaining Propriety Software
Or take this example.
Infinity Power Partners wanted to be able to have a video on their website that explained exactly what their proprietary software, IP3 does and how it helps.
Example #3: Natural Gas Generator Sales
Worldwide Power Products did the exact same thing with this video, Natural Gas Generators:
Example #4: Turnkey Logisitics Solution
These videos are also really helpful to use clips of in presentations.
Buske Logisitics wanted a video that showed how their process was better and purpose-driven for automotive OEMs. This was a really niche audience.