Your website needs to be a true reflection of who your company is, what you offer, and why you're better than your competition.

The HandBuiltBrands Website Assessment gives you that plan of how to get there.

Our website process crafts an authentic online presence that reflects your brand's essence and captivates your audience. Our seamless, turnkey process minimizes your team's workload, while our future-proof SEO strategies ensure your website's visibility amidst changing algorithms. Align with Google's guidelines by delivering valuable content and a butter-smooth user experience. Stay ahead of the game, invest in your brand's future and embark on a path to online triumph with our transformative Website Assessment.

The Website Assessment is a 6-week, $6,000 engagement focusing on:

• Brand discovery

• Products and Services overview

• Competition

• Search improvement opportunities (SEO)

• Current-state sitemap evaluation

• Ideal future-state sitemap

• On-site video and other media opportunities

• Go To Market Opportunities

At the end of the engagement, you'll know exactly the path and process that it will take to craft an authentic website presence.

It’s very helpful to start with a solid brand foundation

Know who you are, why you’re in business, including …

• your vision, mission, core values

• a brand position statement, which includes Target Market (who), Product/Service Offering (what), Geography (where), Customer Benefit (why today), Market Viability (why tomorrow)

• your visual goal - what kind of impression do you want to make?

Then, you determine your audiences’ needs

Who are they? Why are they coming to the website? What will be helpful to them, what will persuade them? What helps them get to know you? What intrigues them to a point where they want to get in touch with you.

Our discovery process

Knowing about you, your products/services, your audience and your competition, we can now start focusing on what your audience is finding out there — how can you adapt how your business goes to market to show up better and more effective than anyone else.

What does Google think is important? (In the end, Google’s results are a reflection of what your audience thinks is important.)

What pages should your website have and what kind of content should it showcase?

How we plan a website build

First, we try to do everything as turnkey as possible. Our team does upfront research, interviews you, and plans and writes the content for the website in a completely custom, proprietary process. (We even wrote a book available on Amazon that details our method.)

Second, we figure out what pages are critical — what has to be there for an initial launch that will give you a better presence than what exists currently … and the flip side of that is: what pages can be built out over time? Knowing those 2 things allows us to expedite the process from kickoff to initial launch to final site. It’s a bit of an iterative approach that gives you “quick wins.”

During this process, we’re outlining what types of video and imagery should accompany the content. HandBuiltBrands has an in-house 3D animation team that can bring products to life, especially those that cannot be seen with the naked eye.

About HandBuiltBrands