Pre-Production

The teaser was built to deliver urgency, clarity, and optimism in under 60 seconds. It took the full-length nitric oxide story—declining NO, the health fallout, and what you can do about it—and compressed it into a concise, emotionally focused visual arc. From day one, the planning leaned hard into efficiency: what metaphors, visuals, or single shots could carry the weight of entire sequences?

That mindset shaped every creative call. We prioritized abstraction over full simulation and leaned into clarity instead of immersion. By anchoring key visuals in isometric 3D and conceptual animation, we made the content easier to digest and kept a tight visual thread between metaphor and data. The look drew from infographic systems and medical explainer aesthetics to create a design language that felt unified, fast, and credible.

Typography was treated as a foundational element from the start. The teaser kept the beveled 3D title style from the long-form video—large, center-aligned type with internal lighting and soft reflections—but reworked the timing to hit harder, faster. Set against blue-glow gradients, these titles carried a clean, clinical energy that reinforced the science-first narrative without losing emotional lift.

The artery cross-section concept took shape early. This was a hybrid shot—part anatomical model, part data visualization. We mapped nitric oxide percentages to age milestones and tied them to visible plaque buildup. The visual metaphor was clear, grounded, and instantly readable. This became the visual argument of the teaser—scientifically anchored, audience-friendly, and shaped to stick.

To extend reach, we added the US medication exposure map—a macro view designed to make the problem feel real at scale. Rather than drill deeper into biology, this scene zoomed out. The red dot animation across a flat map gave the teaser national context and epidemiological weight, helping frame nitric oxide depletion as both a personal health issue and a systemic challenge.

Full Production

The core original shot in this teaser was the cross-sectional artery infographic—built to anchor the script’s main claim: nitric oxide declines with age, and when it does, plaque builds up. Where the full-length video used immersive bloodstream simulations, this shot took a different route—borrowing its structure from textbook diagrams and public health visuals.

The vessel cross-section was built with clean subdivision and minimal surface distortion, which kept the scene legible and precise. Nitric oxide values (100%, 85%, 65%, 35%, 15%) were locked into the design, shown in sequence across age brackets. We used a fixed camera to keep it all grounded and clear. Plaque geometry thickened as the years progressed, and the shader setup—a soft blend of diffuse and specular—hit the sweet spot between realism and clarity. The goal was anatomical plausibility without distracting detail.

At the same time, we built the US map animation in After Effects. Medications like mouthwash, antibiotics, and PPIs were visualized as bursts of red dots expanding from key population centers. It was a deliberately minimal look—mirroring public health charts with a clean grid structure and simple typography. Motion was kept tight and functional, designed to guide attention without distraction.

We also rebuilt the 3D title animations using Element 3D, tweaking lighting and spacing to match the teaser’s faster tempo. Titles like “Less Plaque Buildup” and “Everything Works Better” reused the same visual tools—blue gradients, soft glow, lens flares—but hit with quicker keyframes and tighter framing to feel more like a trailer than a walkthrough.

While the teaser used some new material, we did reuse select moments from the long-form piece—close-up molecule shots, clean arterial visuals, and a few UI overlays. Each was trimmed and reframed for clarity. These weren’t placeholders; they were handpicked to deliver symbolic continuity and reinforce the shared narrative without repeating content.

Post-Production & Delivery

Post-production was all about polish and cohesion—making sure the teaser stood strong on its own while staying true to the look and logic of the full-length piece. In After Effects, we ran a tight color grade across all scenes and composited a blue-glow layer that unified every visual element—from diagrams to anatomy to type.

The color strategy focused on contrast and clarity. UI-focused scenes—like nitric oxide bars or blood pressure stats—were treated with edge-lit highlights and surgical precision, aligning with the campaign’s tech-forward, health-grade tone. We stayed away from deep focus, lens grit, or cinematic texture in favor of a glossy, clean finish that leaned diagrammatic.

Flares and radial lighting were used to mark tonal transitions—problem to data, data to solution. Each title sequence got an extra lift with timed pulses and soft glows, especially on callouts like “Less Plaque,” “Better Cardiovascular Health,” and “Everything Works Better.” These touches weren’t just visual—they worked in step with the voiceover to signal narrative turns.

The choice to prioritize clean diagrams, stylized anatomy, and minimal color noise paid off. While the long-form video immersed viewers inside the body, this piece pulled back—mapping the story onto population behavior, age progression, and macro health trends. That shift made the message feel both relatable and expansive.

Final deliverables included a 1080p H.264 render of the 1-minute teaser, a stripped-down SRT subtitle file optimized for social autoplay, and a batch of high-resolution stills for thumbnails and promo use. Since many views would happen silently, the visuals were built to carry the story solo—fast, clear, and optimized to drive the nitric oxide message home in 60 seconds or less.

Transcript:

There is this molecule called nitric oxide naturally produced in our bodies. And over time, nitric oxide production decreases because of a breakdown in an enzyme in our blood vessels.

However we also compound the loss of nitric oxide production unknowingly with the use of mouthwash, antibiotics, antacids and other medications.

So basically everyone in America has a Nitric Oxide production problem. And The BIG thing is that the loss of nitric oxide production is directly correlated to cardiovascular disease, the #1 killer of men and women worldwide. And the more nitric oxide production that we lose the more our arteries become less healthy.

But you can do something about it. 

Not only could you make lifestyle changes but you could also search for product technology that creates nitric oxide for you and helps your body produce it natural naturally produce more. 

And when you do, clinical trials have shown that you have better blood pressure, and less plaque in your arteries — better cardiovascular health.

And think when you improve blood flow ... everything in your body works better.