Matt Marquart

Building Brands That Get Found and Actually Convert

The Short Version

I'm Matt Marquart, founder of HandBuiltBrands in Houston. We help B2B companies get discovered online through fundamentals-based SEO + GEO, clear positioning, and content that actually moves the needle.

I've been doing this since 2005—back when SEO meant keyword stuffing and nobody had heard of AI search. Now I help companies show up not just in Google, but when someone asks ChatGPT, Claude, Grok or Perplexity etc. for recommendations in their industry.

The approach and method that we have crafted is simple: figure out what you do, say it clearly, and build content that demonstrates your expertise month after month until you own your space online.

You might have come to this page to learn more about me. If you want to know my background, it’s here on LinkedIn and a lot of my online posting is on X. But once we start talking and working together, you’ll understand that my/our approach is more about how we can help and guide you. So, I think this page is better served guiding you through how we at HandBuiltBrands (HBB) work.

What HandBuiltBrands Actually Does

We don't do vanity projects or chase trends. We build digital foundations that compound over time.

SEO + GEO That's Built to Last Our SEO isn't about gaming algorithms. It's rooted in Google's Search Quality Rater Guidelines and how search actually works. We combine that with deep business knowledge to help companies clarify their positioning, understand their audience, and structure their website so both humans and AI can understand their expertise.

The work compounds. Month after month, we build content hubs that strengthen your authority and visibility. This isn't quick-fix SEO—it's building a system that gets stronger over time.

Branding That Cuts Through the Noise Most companies think branding is logos and colors. I think it's clarity. Can someone understand what you do and why it matters in 30 seconds? If not, that's where we start.

We help companies figure out who they are, what they sound like, and how to communicate their value in a way that resonates with their actual customers. Then we make sure that positioning shows up consistently across everything they create.

Content Creation That Converts We're probably (humbly) the best B2B content creators on the internet. Not because we write pretty copy, but because we understand how to create content that serves multiple purposes: helping prospects at different awareness levels while building your expertise in the eyes of search engines and AI systems.

Every piece of content we create is designed to pull in qualified traffic and move people toward a decision. No fluff, no filler—just strategic content that works.

How I Think About This Work

Fundamentals Over Tactics I've seen every SEO trend come and go. The companies that win long-term are the ones that focus on fundamentals: creating genuinely helpful content, building real expertise, and serving their audience consistently.

AI and search algorithms will keep changing. But if you're doing the foundational work right—being clear about what you do and demonstrating your knowledge through quality content—you'll adapt fine.

Compound Growth Over Quick Wins Starting a content strategy is like deciding to work out. The best results come from showing up month after month, not from starting and stopping. That's why our clients see the biggest impact when they commit to consistent execution over years, not quarters.

Assessment Before Execution Most agencies want to sell you a retainer immediately. We start with a paid assessment. It's a multi-week deep dive that gives you complete clarity on where you stand, what's holding you back, and exactly what needs to happen next.

You get a comprehensive workplan whether you work with us or take it to another team. But our goal is to earn your trust by delivering immediate value and showing you we understand your business.

Why This Matters Right Now

AI is changing how people discover businesses. Instead of clicking through search results, they're asking ChatGPT and Perplexity for recommendations.

If your business isn't represented accurately in those AI responses, you're invisible to a growing segment of potential customers.

But here's the thing—good GEO (Generative Engine Optimization) is just good content strategy. The same things that help humans understand your business help AI understand your business.

Companies that have been doing content marketing right are already ahead. Companies that haven't need to start now.

The Bottom Line

I help B2B companies get found by the right people and convert them efficiently. No tricks, no shortcuts—just strategic work that builds momentum over time.

If you're tired of marketing that doesn't deliver measurable results, let's talk. We'll start with clarity on where you stand and what needs to happen next.

That's how you build marketing that actually works.