- May 31, 2017
Marketing Return On Investment or Marketing ROI is a calculation that uses the cost to complete an activity and the outcome of that activity. An important marketing metric to consider is the revenue to cost ratio to determine which marketing tactics will work best. The marketing cost can include content production costs, how much the company spends on pay-per-click, how much money they use for outside agencies and how much the company spends on creating content. You will need to use your overhead expenses, gross margin targets and what your company has to do to hit their bottom line.
There are also a few metrics that go into increasing a company’s Marketing Return On Investment (ROI). The first is traffic, and it is important since you want to know how many people are visiting your website. If you are getting a large amount of visitors, this means your marketing campaign is working.
The second metric is leads, and this metric helps you see how well your visitors are converting.
A third metric is sales and it can show you if your leads are effective. Are your marketing campaigns bringing in quality leads? Sales can also show you what parts of your marketing campaign are generating the most money.
If you want to learn more about marketing metrics, make sure to read The Six Marketing Metrics Your Boss Actually Cares About.