- April 10, 2019
- 3D Animation
- Matt Marquart
We have a 3-step process to creating a 3D animated video.
- Rapid Prototype
- Full Production
The goal of this article is to explain what a rapid prototype (RP) is and to show you examples of how it differs from the full production version.
How is a Rapid Prototype Video Different from the Full Production version?
In short, an RP vs Full Production version looks like this in a conceptual, “our story” video:
Or this 2nd example of a medical device video:
Or in this 3rd example of an energy equipment explainer video:
For this third version, this video below is the rapid prototype version of the video, and below it, you can see the full production version of the video too. (if you want to get real fancy, click play on both of them and then mute the top version to see the subtle differences in each scene. This works best on a desktop.)
Rapid Prototype (RP) Video
Full Production / Final Video
Why do a Rapid Prototype process?
There’s several reasons that we pioneered the rapid prototype process.
First, most people are visual learners. They (we) can’t understand how we’re trying to tell a story until they see it, and seeing words on paper in a script.
Second, to be as cost-efficient as possible, it’s best to figure out if the story works as you have it constructed. And it’s difficult to do that without a visual.
Third, if you’re going to have a visual, make it as good as possible while being efficient. It makes no sense to burn production time on something that would never be used. So, we create this previz (previsualization) to get to a final script as quickly as possible.
Fourth, an RP version gives you something that you can use to gather feedback from secondary stakeholders or your audience. By simply saying, “the actual animation will be better, but do you think this accomplishes _______.” That’s huge.