• May 18, 2017
  • Blog
  • HandBuiltBrands

We all want to boost sales. That’s a given. But how do we do that? It may be as simple as creating videos for your company:

1.  Video boosts conversions

Using a video on a landing page has been found to increase conversions by 80%. If that crazy stat isn’t enough, studies have shown that 74% of users who watched an explainer video then bought the product.

2.  Video marketing results in high ROI

One of the biggest barriers to creating a video is usually the cost, however 76% of businesses say that videos end up resulting in a high ROI. Also, the cost to create a video continues to lower as online tools become more advanced and consumers are more concerned with the product being described well than the quality/design.

3.  Great for SEO

Google has been starting to favor websites that have videos on the homepage. This is because when there is a video, people tend to stay on the site longer as they watch it than they would without it. This shows Google that your site has content that people love. Video marketing will make you 53 times more likely to show up first on Google.

4.  Mobile users love videos

Mobile video views continue to increase every year and from 2012-2014 it increased by a whopping 400%. Google has also found that smartphone users are 2x more likely than TV viewers and 1.4x more likely than desktop users to feel a personal connection to companies that have videos that they view on their mobile devices.

5.  Sell while you sleep

Videos are perfect for explaining your products or services when you aren’t around to do it yourself. With 98% of userssaying they watch explainer videos to learn more about a product/service, it makes sense that you should have one yourself to teach consumers about your offerings through all hours of the day.

6.  Video marketing is great for social shares

Social media continues to push the use of video marketing. Facebook has launched 360 video and live videos. Instagram has video stories. Twitter has Periscope. YouTube is the second most popular social media channel out of them all. If your video is entertaining, 76% of users say they would still share a branded video with their friends and family on social media. And we all know word of mouth is the best form of advertising.

7.  Higher retention rates

It’s hard to get consumers to actually read through a block of text on your website. A video, however? 65% of viewerswatch more than ¾ of a video. Therefore, video might be the best way to convey your message to your audience.

8.  Stronger emotional connections

Videos are much more effective at evoking an emotional connection with your consumers than text. It is easier to understand how the product/service connects to them on a personal level, as videos are more effective at storytelling and humanizing your brand.

9.  Greater optimization opportunities

Videos allow for more optimization than text because of the analytics that are available with video views. You can see how many times the videos were watched, CTR, if the video was rewatched by the same people, etc. This will all help you create the best videos possible.

10.  Better email click through rates

Studies have shown that email campaigns with videos have double or even triple the number of clicks than those without. Videos have also shown to decrease the number of unsubscribes, and also increased the number of subscriber to lead conversions by 51%. Video marketing in emails is a great opportunity for your company.

Video is clearly a necessity in your marketing campaigns, so get started now! Sign up for our free Toolbox to get you started on your first video campaign production or click below to learn more.


Learn More About the HBB Video Process