HandBuiltBrands Company Documentation
Who We Work With
Most companies come to us saying the same thing: “We want SEO” or “We need an organic way to grow and get more leads.” That’s where they start—and it’s a perfectly reasonable place to start.
But what they’re not saying (because they don’t realize it yet) is: “We want Google to understand what we do and how we do it better than our competitors.” That’s actually what needs to happen first.
Here’s the thing—most companies think they can jump straight into SEO tactics. But if Google doesn’t really understand what you do, how you do it, how you serve your audience, and why prospects should trust you before they even talk to you, then no amount of keyword optimization is going to move the needle.
So we take our clients through what we call a “branding side quest.” We help you clarify what you actually do, how you do it differently, and how you build trust with prospects and customers. This isn’t fluff—it’s the foundation that makes everything else work.
Yes, at the end of the day, after putting in this work, you’ll look better online to prospects, to Google, and to AI crawlers. But it starts with approaching SEO the right way from the beginning, which is a big mindset shift for most companies.
The companies who come to us all say the same thing: “We just need more leads and we need to grow. SEO seems like the answer.” And they’re not wrong—but our process brings the real work to the forefront first.
How We Approach Growth
Everything we do is designed to lower your cost of acquiring customers. We combine smart strategy with consistent execution to help you reach the right people and convert them efficiently.
We don’t chase shiny objects or overcomplicate things. We focus on what actually works: showing up in search results and AI answers when people need you, saying the right things to the right audience, creating content that educates and sells, and building websites that close deals.
Here’s our process: We start with where you are right now. What’s your current visibility? How do customers find and buy from you? What are your actual business goals? Then we build a plan that connects your digital marketing directly to your revenue goals.
We’re transparent about everything. You’ll always know what we’re working on, why we’re doing it, and how it connects to your bottom line. Whether we’re fixing your site structure, creating SEO content, or running local campaigns, the goal is always the same: drive results you can measure and bank on.
Our SEO Approach: Fundamentals That Actually Work
Our SEO is rooted in how search actually works—not gimmicks or shortcuts. We follow Google’s Search Quality Rater Guidelines and combine that with strong branding and deep business knowledge to build authority that lasts.
Here’s what we actually do: We figure out who your company is and what you sound like. We identify your audience segments and understand their level of awareness about your business. Then we make sure your website structure and messaging is comprehensive and persuasive—both for humans and search engines.
The real work happens month after month. We build content hubs with supporting content that genuinely helps the people reading it while also giving Google’s crawlers exactly what they need to understand your expertise and authority.
This isn’t a quick fix. It’s compound growth. Month after month, for years, your company gets stronger and stronger in search results. The content builds on itself. Your authority grows. Your visibility expands.
That’s how you build SEO that doesn’t disappear when Google changes their algorithm—because you’re doing what Google actually wants: creating genuinely helpful, authoritative content that serves real people with real problems.
The HBB SEO Program
Our SEO program delivers consistent, measurable progress. No black box tactics. No fluff. Just a proven system that increases your visibility, attracts high-intent traffic, and converts that traffic into customers.
Here’s how it works:
Technical SEO and Site Health
We make sure your site can be crawled, indexed, and ranked properly. This includes site speed, mobile optimization, internal linking, and fixing anything that blocks search engine performance.Brand and Business Foundation
We dig deep to understand who your company is, what you sound like, and how you’re different. This isn’t surface-level stuff—we figure out your actual voice, your positioning, and how you should present yourself in your market.Audience and Awareness Mapping
We identify your audience segments and understand their level of awareness about your business. Are they problem-aware? Solution-aware? Ready to buy? This determines how we structure your content and messaging.Comprehensive Website Structure
We ensure your site structure and messaging is both comprehensive and persuasive. Every page needs to serve humans and search crawlers, building a clear picture of your expertise and authority.Content Hub Development
This is where the real work happens. Month after month, we build content hubs with supporting content that genuinely helps your audience while giving search engines exactly what they need to understand your expertise.Expertise Building Through Consistency
We don’t stop after a few months. This work compounds over time. For years, your company’s expertise becomes more visible in search results as content builds on content and your knowledge gets showcased properly.Monthly Reporting and Strategic Adjustments
We measure performance every month, refine what’s working, and adjust based on results. You’ll always know exactly what’s driving growth and where we’re focused next.
Website Content Creation Process
Your website should be your canonical point of view—the songbook that everyone in your company sings from. It should be your best salesperson, but more importantly, it should be structured appropriately for the services you provide to your customers.
We start with strategy and understanding how your customers search, think, and buy. Then we write content that moves them through that journey efficiently. But the real foundation is making sure your website structure matches how you actually serve your clients.
Here’s our process:
Discovery and SEO Alignment
We learn your business, audience, and goals. Then we match that with real SEO data so we’re creating content your customers are already searching for.Messaging Strategy and Wireframing
We don’t jump straight into writing. First, we map out what each page needs to say and how it should flow to drive engagement. This is about clarity, structure, and hitting the right message at the right moment.Conversion-Focused Copywriting
Then we write performance copy—clear headlines, compelling content, and strong calls to action. Every section drives the next step in your customer journey.Review and Optimization
We refine copy for clarity, tone, SEO, and usability. We test messaging against real user behavior so you know what actually works.Build and Launch Support
We work with designers and developers to implement content correctly—no broken flows, no missed opportunities.
We write for the customer, but we also write for the sale. That’s how we build websites that don’t just look good—they close deals.
Assessment Process: SEO & Website Strategy
Our assessment gives you clarity on where you stand and what needs to happen next. It’s a deep dive into your current performance and a roadmap for making search, content, and your website drive real results.
After your assessment is scheduled, we spend a few weeks analyzing your current state, benchmarking against competitors, and identifying the most efficient path forward. We’ll have a few recorded video calls to understand your business and gather the context we need. This is hands-on, collaborative work focused on action, not just analysis.
Here’s what we cover:
Audience
We define your ideal customers and create usable profiles that guide everything from keyword strategy to messaging. You’ll have a clear picture of who you’re targeting and what matters to them.
Competition
We analyze your direct competitors and the ones winning in search results. We reverse-engineer what’s working for them and how you can outperform them with better execution.
Analytics Setup and Audit
We review your Google Analytics, Search Console, and Tag Manager setup. If needed, we help configure them properly. No guessing—just real data tied to user behavior and performance.
Sitemap Strategy
We map your current site structure and create an “ideal future state sitemap”—a blueprint that aligns with how your customers search and buy. It’s a scalable content plan built for growth.
Keyword Benchmarking
We develop a keyword set tied to profitable search intent, track your current performance, and compare it to your competition to identify opportunities and set priorities.
Website and Brand Presence Review
We give you honest feedback on your current site and brand execution. Is your messaging clear? Are you losing conversions due to design or flow issues? You’ll get direct feedback and urgency rankings for what needs fixing.
GEO/AI SEO Opportunities
We identify tailored recommendations to expand your reach in location-based and algorithm-driven search so you show up for more of the right queries.
Deliverable
You’ll receive a comprehensive document outlining our findings, recommendations, and a 12-month roadmap. This isn’t just a presentation—it’s a field guide you could hand to any capable team for execution.
It includes a detailed workplan covering SEO, content (and Google Search Ads if applicable), mapped to your business goals and prioritized for maximum efficiency. We’re here to help you make progress, fast.
Results You Can Expect
We don’t chase vanity metrics. We focus on outcomes that actually impact your business—more qualified leads, lower acquisition costs, and websites that drive real revenue.
Here’s what success looks like with our SEO and website programs:
Lower Cost Per Lead
Our strategies attract high-intent traffic—people already searching for what you offer. That means less waste, better leads, and lower acquisition costs.
Increased Keyword Visibility
You’ll rank for terms that matter—searches tied to buying behavior, not just curiosity. We track progress and continuously optimize to expand your presence.
More Organic and Direct Conversions
Smart content strategy, stronger website structure, and targeted search visibility lead to more people taking action—filling out forms, calling, buying.
Sales-Driven Websites
Your site won’t just look better—it’ll work better. We create sites that build trust, guide visitors, and convert interest into action.
A System That Compounds
The longer we execute, the stronger your digital presence becomes. Content builds on content, rankings build on rankings, and your growth becomes more cost-efficient over time.
Our goal is simple: build marketing systems that do the heavy lifting so your business can scale with less guesswork and more measurable results.
How to Get Started
Getting started is straightforward. It begins with a strategy assessment that gives you clarity on where you stand, what’s holding you back, and how to move forward with confidence.
Here’s the process:
Book Your Assessment
We require a 10% deposit to secure your start date. Most assessments begin within a few (2-3) weeks. This ensures we’ve dedicated the time to focus fully on your project.Collaborate During Discovery
The assessment includes video calls where we’ll ask detailed questions about your business, goals, and customers. We’ll also need access to your website, analytics, and related tools to ground our recommendations in real data.Receive Your Strategic Plan
You’ll get a comprehensive document covering everything we uncover—opportunities, gaps, recommendations, and a 12-month execution roadmap for SEO and Google Search Ads.
Whether you implement it with us or another team, the deliverable is designed to be actionable. But our goal is simple: begin to earn your trust to build something great together.
You don’t need to figure out every detail before you start. You just need a partner who can cut through the noise and help you grow efficiently. That’s where we come in.