- May 15, 2017
If you want your business to do better, there are certain topics you should know about. Our ebook, The Six Marketing Metrics Your Boss Actually Cares About, can help. It will teach you important metrics such as Customer Acquisition Cost, a metric that shows you the average amount your company spends when you get a new customer. This metric should be low because if it is high, then this means you need to look at how efficient your sales process is.
A second metric that you will find in this book is actually a ratio called the Marketing Originated Customer Percentage. This ratio is the amount of new customers who are impacted by marketing, which determines how many of your customers came from marketing efforts.
These two metrics and four more are found in the book, The Six Marketing Metrics Your Boss Actually Cares About. The book will not only teach you about marketing metrics but also how to calculate the metrics. It will also include examples to show you how they work.