Search Engine Optimization (SEO) Marketing Services

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Our SEO Program touches all aspects of preparing and optimizing your webpages for search engines. The program is designed to direct relevant traffic to your site and turn it into leads and paying customers.

Why Enroll in
the SEO Program

  • Gain a steady stream of leads
  • Enjoy durable optimizations that last for years
  • Convert more with a cleaner UX, better messaging, and improved trustworthiness
  • Present accurate and up-to-date information wherever people are looking for you — Google, Apple Maps, Waze, etc.
  • Attract users and turn them into customers with ongoing content creation
  • Keep your site up-to-date with search algorithm changes and best practices
  • Glean valuable insights from monthly reports on your site's performance

When You Work with Us,
You Get…

  • An agency that works within Google’s guidelines and adapts along with the search engine's shifts
  • Open and transparent communication with the work we deliver
  • Humans at the helm. Computers aren’t smarter than us (at least, not yet); we use sophisticated tools but with human interpretation and creativity.
  • Outstanding support. We’re a call or email away when you have a question or need advice.


What Does the SEO Program Include?

We’re clear about what you’re buying…

 
 

>120-point SEO Audit +

Other agencies offer automated audits with no interpretation or context for your business, its goals, or the industry.

Our SEO team assembles this report covering all the crucial aspects of SEO, including your strengths and weaknesses compared with your competition.


SEO Strategy Creation +

Findings from the audit, keyword research, and competitor analysis help us determine your optimal SEO strategy.

In collaboration with you, we set priorities and goals, and outline the necessary steps to get there. Then we get to work.

Foundational Repairs +

We fix any obvious flaws after the initial audit to make site pages ready for search. Examples could include:

  • Illogical page structure
  • Sub-optimal keyword targeting
  • Indexing problems (e.g. incorrect use of noindex and canonical tags)
  • Slow-loading pages
  • Insufficient calls to action

Analytics Setup +

We set up accurate tracking (if it’s not already in place), establish important Actions, and create goals and funnels to measure those Actions.

We can also help you install call tracking so you know what marketing channels calls are coming from.

Local SEO +

If your business serves a particular geographical area, then local search—Google’s Local Pack and Google Maps—is a ranking system related to but still separate from regular organic search.

We help you perform better in local search by:

  • Completing and optimizing your Google My Business (GMB) profile
  • Citation cleanup and building
  • Local landing page(s)

Content Marketing +

Our SEO-conscious content writing focuses on topics that earn you customers, not traffic for traffic’s sake, and is backed by keyword research and technical markup. Examples include:

  • Service pages
  • landing pages
  • product pages
  • product category pages
  • case studies
  • comparisons
  • press releases
  • guides
  • blog articles

Transparent Reporting +

Our comprehensive, custom monthly reports highlight the metrics that matter to you: leads, lead quality, and revenue from your digital marketing efforts.

See which marketing channels are driving traffic and conversions and which are underperforming. These insights feed into the ongoing content plan and SEO work and help you set business goals.

Each report is accompanied by easy-to-digest written summaries and the upcoming content schedule.

Consulting +

By phone, email, or regular meetings, we help you reevaluate, re-strategize, and identify long-term trends and changes in the competitor landscape.

We also keep your website up-to-date with the latest developments.

An SEO Program That Delivers Results …

Year-over-year achievements in 2020

 
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Appointment Submissions

Dental Practice

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Calls from Google My Business

General Contractor

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Organic Traffic

Power Generation Company

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of conversions impacted by content published in 2020

Chemical Manufacturer

… Long Term Results That Pay Dividends

The data below shows traffic growth over time, including a compound annual growth rate (CAGR) and year-over-year (YOY).

 

3 years, website visitors: 118% CAGR

2020: 272% YOY growth

Dental Practice

5 years, website visitors: 48% CAGR

2020: 73% YOY growth

General Contractor

4 years, website 15% CAGR traffic growth

2020: 46% YOY growth

Power Generation Company

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Who Are We?

A Team Who Know
Content Inside and Out

HandBuiltBrands is a boutique agency with an outsized amount of online marketing prowess. We’ve built our reputation helping small and medium-sized businesses spread the word about their products and services through killer 3D animations, custom websites, and proven search strategies.

Every business needs a content marketing program in place. To make our content creation method available to everyone, we wrote the book on it!

The Content Champion Guide is available on Amazon.

Interested in the SEO Program?

Send us a message for more details.

 

Take Your SEO to
the Next Level

 
 
 

Next-Level Content Marketing

All the benefits of the SEO program but with ongoing video, too. See what happens when you combine text with video.

Website Assurance
Program

By letting us manage your website, you’ll enjoy reduced delays, more efficient communication, and faster results.

OUR TOP SEO CONTENT

Find answers to your most burning SEO questions

 
 
 

How Google Search Works & How to Help Your SEO

All you ever wanted to know about getting your website ranked on the first page of Google results.

 

9 Ways Content Marketing Generates Leads & Sales

Content can do more than just bring in traffic. See how it can help - directly and indirectly - achieve more leads and sales.

 

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Hook valuable pay-per-click visitors at the point of purchase through Google Ads, display ads, and more.

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Website Design & Development

Nail your company’s first impression with a user-friendly custom website with ongoing technical support.

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Animated Video Production

Grab attention with 3D animations that explain technical processes simply…and show your customers EXACTLY what you can do for them.

 

All Services

 
 
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Digital Presence Monitoring

 
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