You need something that shows off your solution in a way that you can’t show people right now.
You can use it in your trade show booth.
You can use it online. You can include it on your website and seriously boost your website traffic and customer engagement. (There’s actually 8 Ways to Use a 3D Video in a Sales Presentation.)
But the real benefit is that it will empower your sales team.
Your sales team probably uses a different pitch every time to talk about your solution. Everyone explains it a little differently. (Some may be just flat out wrong. Who’s to say.)
Your sales team wants something to SHOW your customer.
They need something to explain that THIS is how it happens.
THIS is how it works.
And THIS is why it’s the best.
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You may be in one of these scenarios. See if they sound familiar to you.
You want to be found more, and you want to sell more. amiright?
You’ve heard from people before that if your solution is so great, why doesn’t everyone know about it? Why doesn’t everyone use it?
Well, that answer is actually pretty simple.
It’s because it’s not memorable.
People, humans, us — we don’t remember functionality so good. It’s not our fault. It’s how we’re wired. If someone tells us WHAT something does or HOW something is the best thing in the world, it doesn’t do a whole lot to move us to action.
BUT, if we tell someone WHY it matters, the game changes a bit.
When we tell someone why, we’re not speaking to their logic, their brain — we start speaking to their heart. We start moving down on the anatomy of persuasion. Even the most engineer-ey engineers will be better persuaded when we speak to the heart of the issue.
So, that’s the first — touchy feely benefit of a 3D sales video. It persuades better than logic.
You’re getting pressure to move on this. You need to start making a marketing push.
THIS, starting the process of a 3D animation is the BEST place to start. We’ve seen it has several benefits for your company:
The data room.
There’s times where you need to succinctly explain who you are, what you do and why you are the best — you not only need to explain your benefits, but you need to explain the whole process and where you fit into it. You need to showcase why you are important. Because if you don’t … if potential investors don’t get it … they’ll move on and you’ve lost your shot for now.
Your best investors are going to buy in to YOU. What you do and how you do it.
And if you can’t explain why it is that you are the best, succinctly, then that’s a big red flag, right?
Think about the last time you asked someone what they do, and they are able to tell their story, succinctly and nail it. It shows confidence, it shows that they know what they are doing. It shows that they care about what they do.
You need that.
This, the process, it boils down your story. Even if you’ve considered doing something else first, we promise you this:
It’ll all come back to the message, the story.
If the story is broken, your marketing just won’t work right. It won’t and you know it too.
Plus, creating a 3D animation has a HALO effect. It makes everything else look a lot better. Once it’s in place, everything else seems to have more polish, more shine.
And you can start using it NOW. Right away. Your sales team can use it on their phone, in an online presentation, in a PowerPoint presentation. You can embed it on your website and you can use that webpage to email to customers. Your sales team is using it, your website traffic is increasing and you’re getting more customers.
All because you’ve made this one investment in a 3D sales video first.
We explain technical processes simply. We SHOW your process, your product in a way that knocks your potential customer’s socks off.
We use the highest possible render quality to showcase your company in a way that is professional and high end.
And our 3-part process (below) is waaaay faster than you'll find in the industry, solely because each stage is awesomely optimized. (read more below).
Ask our customers:
HandBuiltBrands has provided our company with superior quality 3D rendering, videos … with quick turn-around and great pricing.Well Testing Company
Matt and his team always exceed expectations.Nitrogen Services Company
They are so flexible, responsive, and creative, and I am beyond pleased.Nitrogen Services Company
HBB helped our company grow revenue and establish our brand. They help build sustainable growth. Great company and I would highly recommend.Secondary Containment Company
And honestly, those are just the ones that we can share in public. So many of our sales videos are confidential.
Cactus was preparing to file their S1. They needed to explain why their 50 years of experience in the business mattered, how their product was completely different and better than competitors, and why a customer would be willing to pay a premium price for their product.
And it needed to sit in an online data room. Most often, they would not be pitching investors individually. They needed a visual presentation to showcase their product, to educate an audience at a high level as well as intricately explain the details of the importance of their products.
And there's a great medical device case history here.
So, you might ask. How does it all work?!?
What we create is stories that sell. It really does start with the story. The message. What are we trying to say? What are we trying to accomplish? Who are we speaking to what are their mindsets? What’s in their heart?
Here’s what we do.
Our process is simple and contains three equally important and innovative phases.
Story. Part of that is the story workshop.
The story begins in the story workshop. The end deliverable is a script.
We interview your team in a workshop that lasts anywhere from 1-2 hrs. Usually, it’s a 90-minute session.
We start with the audience. WHO is this for, specifically.
We record the session. It’s a conversation where we are teasing out details about the process, the benefits — why it all matters.
During this session, our team is piecing together the important parts of your story. We are determining the story arc, determining the key message.
We write in the visuals, describe them, draw or illustrate them loosely, enough that you could explain what's happening in the scene to a 5-year old.
After the workshop, we go back to work and go back over our notes and the conversation. And we put together the narrative, the script, the audio of how this story will be told. The script will have a video side to it with rough descriptions of the action we’d plan to show in each scene.
At this point, we review the script with you, the customer, mostly for structure, is this how we want to tell this story? It's not mission critical that every word is exactly as we'd want it right now. It's more important to make sure that the scenes are in order, that this is how we want to progress through the story. We share this as a Google Doc where all collaborators’ information is saved, comments are seen by all and edits are made.
After your edits are in, we request Script Greenlight from you.
It's like a soft approval. And we give bonus points for velocity in the story phase because we really want to get to the Rapid Prototype.
The 2nd part of the process and the next step is that we'll create a Rapid Prototype (RP), say it the first time and then just refer to it as the RP (argh-PEE) -- it's what all the cool kids are doing. The RP is a very rough video. It's the animation, with a scratch voiceover that will give you (our customer) an idea of how this is going to come together and look.
We'll schedule it for RP animation work, do it, and then we’ll review it together.
You can edit the RP as much as you like. It’s the equivalent of a previz. You’ll be able to see equipment, rough surroundings and the camera shot. It will have a voiceover, and you’ll get a decent idea of what the final video will look like.
It looks like this
At that point, that's when the approval comes in.
This is where we ask to make final adjustments to the script and LOCK it. And if there's any edits needed to the visuals, we'll make them there before going into full production.
This part is as it sounds. It gets scheduled for full production. The animation team is in full production mode. There's not a lot of back and forth since the Rapid Prototype has been approved, unless there's clarifying questions that weren't addressed in the RP.
Yeah, but what’s involved in that? Well it’s the actual animation, adding textures and materials, rendering, and post-production. It’s an involved process.
We'll present a full draft after that by sending a Wistia link. There'll be notes back and forth.
("Notes" are what we call edits in the biz. Keep up. Call them notes, if you want to sound cool, like us.)
All notes are completed. And it gets finaled.FINAL
Then, we'll "FINAL" the project.
We can share an embed code from Wistia or you’ll be able upload to YouTube or whatevs.
It's a work-for-hire arrangement, so after you’re paid up, the video is yours.
It's usually best to put a blog post or page up on your website with a public-facing description of what it is and what it's about. That way, as soon as it’s completed, you can easily share it internally. Or salespeople can immediately send it to their prospects and customers. Think through this up front and have the copy ready for that page. It's helpful.
Let’s chat. Let’s schedule an intro call. Intro calls are short. You do most of the talking because I’ll want to hear about what you do and why you think you need a video for it. I’ll try to get a grasp of what you’re trying to accomplish. And I’ll try to figure out the value that it can bring your company.
And we’ll figure out whether a story workshop is an appropriate next step.
Each custom production has a different price. There’s ballparks, rules of thumb that we can discuss on the intro call.
I’m a mind reader. Did you know that? I can get in your head and tell you that you’re thinking this:
“I don’t see why this video shouldn’t be more than 2 minutes. Are people’s attention spans that long anyway?”
You know what, you’re not wrong. A story told succinctly in under 2 minutes is awesome.
However, here’s my response to questions about long-form video:
"As long as your story resonates with your audience, they will watch it however long it is."
There’s going to be drop-off in the engagement, but as long as the pace of the story stays up and interesting, we’ve seen high engagement rates through 7-minute+ videos.
Uh, yeah. You can see all the 3D custom production work here.
This is me asking you. When can we start?
Because we love meeting people with amazing products.
And we love doing this.