An open letter to business owners:

Have yer friggin logins and make sure you have control over them people!

This statement has been made dozens of times in a customer transition period, “Email my marketing company. They have all of that.”

Omg [facepalm].

You are telling me that you’ve given exclusive keys to the car to someone else. They have control over how you can get in and change stuff on your website.

Now, let’s be honest, most people will do the right thing. They will be gracious. They’ll hand everything over willingly.

BUT, what if they lose it a little bit, and they don’t. Why would you ever put yourself in that position?

It’s like saying oh no, I don’t have access to my accounting software. My accountant/bookkeeper does that. (Wait omg you don’t do that do you??????!!!!!?????)

Below is a running list of our login round up checklist. These are the things we are asking for prior to or at the beginning of an engagement. It’s not totally comprehensive, but it’s a start.

Could you gather these up in 10-15 minutes? Are they in a place or places that at least 2 people know of?

ALL OF THE WEBSITE AND INTERNET LOGINS AND ACCESS THAT YOU NEED TO HAVE TODAY:

WEBSITE INFO:

  • Domain name information and where your DNS settings are
  • Website CMS (like WordPress logins)
  • Hosting login and FTP info if applicable
  • Your SMTP info (like a Mandrill account)
  • Access to change your email users if necessary

 

GOOGLE PROPERTIES:

  • Google My Business
  • Google Analytics
  • Google Search Console
  • YouTube
  • Any gmail accounts

ADVERTISING:

  • Google AdWords (if you’re running ads, also check Google AdWords Express)
  • Bing (like Bing Places, Bing Webmaster Tools, Ads)

REVIEW SITE LOGIN MUST HAVES:

  • Yelp
  • Vitals
  • Healthgrades
  • Any site where you can respond to a review

SOCIAL MEDIA LOGIN MUST HAVES:

  • Twitter
  • Pinterest
  • Instagram
  • LinkedIn
  • (All of em!!!)
  • Facebook (admin)
  • Your CRM

Know how to manage the users in each and what the access levels are! Make sure that you are the top level.

Today, or anytime you are in a great place with your vendors, do a “round up” and get all of this stuff in your control.

And do it now.