The Grand Experiment

Our views on producing corporate 3D animations and other marketing devices
in the spirit of continuous improvement. Plus, a good bit of lifestyle design too.

Category Archives : Blog

How Combining Video & Text Content Can Help Your SEO

After more than two decades and tens of thousands of Google updates, we’ve all had plenty of time to recognize the importance of text to SEO efforts. Video, on the other hand, is a much newer variable on the search optimization scene, and its benefits are still being worked out.  One thing is clear: text […]

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Video + Text: How The Two Content Formats Work Together

Even when it’s done well, B2B and B2C text has a tendency toward being cold or tedious to digest. Video is fast becoming a virtually essential method for connecting with your audience and nudging them along your sales funnel.  However, text still has an important role to play in that process, particularly as a counterpart […]

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Types of Animation Styles and Their Best Fit

  • December 13, 2019
  • Advice
  • Matt Marquart

There are various styles that our team uses to tell stories for clients. Our team will recommend different types of styles for different circumstances. The styles we discuss here are: Graphic-driven 2D Animation 2.5D Isometric 3D Conceptual 3D Photorealistic Kinetic Typography   2D Animation – Graphic-driven 2D can be the simplest videos to produce. They […]

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How much will my website cost?

  • November 07, 2019
  • Advice
  • Matt Marquart

How much will my website cost? I hear this a couple of times every week. The short answer is: It depends. [At this point, it’s a big range, like a ~$15k-75k+ kind of range. Can you do it for less? Yes. Are they sometimes more? Yes.] The longer answer is that dialing in that range […]

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What “we” do

  • February 02, 2019
  • Blog
  • Matt Marquart

  So I’m in a meeting with a customer who’s enrolled in our Google Maps Boost program. She also knew that we design and manage websites because well the Google Maps Boost program works on websites. And I’d told her that we do, previously. We’d just finished talking about our other key program, the custom […]

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Using a 3D video as a sales page hero

Imagine this, a prospect or customer asks you on the phone or in a meeting to send more information on [that awesome product or service that you sell]. You say, yep, I’ve got just the thing. And you send them to a page that has been specifically written to address what they are asking about […]

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A breakdown of a 3D animated video – Apple Watch Series 4

Apple. The king of creating things that we really (, really, really) want. This is a breakdown of a 3-minute film that Apple created to promote the Apple Watch Series 4 in Q4 2018.

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How to promote software and digital technology with video

Promoting software and other digital properties with video The most classic example is to use screen capture technology to a written script and then do a professional voiceover synced to the video, using a piece of software like Camtasia. These are examples of what you can do instead of that to make software stand out. […]

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How often should I redesign my website?

  • December 04, 2018
  • Advice
  • Matt Marquart

This is a common question at the beginning of a website project. “… and how often do you think a website needs to be re-designed?” Here’s my answer: Every 4 years   How do you get to that number – that it should be redesigned every 4 years? “It feels like we just did this. […]

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What Makes a Killer 3D Animation Studio?

Read if you’re looking for… a top-notch 3D animation studio; a beautiful 3D animated medical video; an expert 3D animated energy video; one of the best animation companies around, period. Imagine if the famous Joe Esposito song were called “You’re the Twelfth Best Around.” Doesn’t have quite the same ring. Nobody ever sets out to […]

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HandBuiltBrands, LLC

Former address:

  HandBuiltBrands, L.L.C.
  8375 Westview Dr
  Houston, Texas 77055

Current office and mailing address:

  The Cannon
  1336 Brittmoore Rd
  Houston, TX 77043


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