The Grand Experiment

Our views on producing corporate 3D animations and other marketing devices
in the spirit of continuous improvement. Plus, a good bit of lifestyle design too.

How to promote software and digital technology with video

Promoting software and other digital properties with video The most classic example is to use screen capture technology to a written script and then do a professional voiceover synced to the video, using a piece of software like Camtasia. These are examples of what you can do instead of that to make software stand out. […]

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How often should I redesign my website?

This is a common question at the beginning of a website project. “… and how often do you think a website needs to be re-designed?” Here’s my answer: Every 4 years   How do you get to that number – that it should be redesigned every 4 years? “It feels like we just did this. […]

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What Makes a Killer 3D Animation Studio?

Read if you’re looking for… a top-notch 3D animation studio; a beautiful 3D animated medical video; an expert 3D animated energy video; one of the best animation companies around, period. Imagine if the famous Joe Esposito song were called “You’re the Twelfth Best Around.” Doesn’t have quite the same ring. Nobody ever sets out to […]

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The importance of expertise

Expertise Authoritativeness Trustworthiness If a total stranger got to your website and in a matter of seconds, could they tell that you are an expert in your field? Are you authoritative? Are you trustworthy? [Pause for emphasis] Seriously. If they had to grade you 1-5, what would they mark down? If this fictitious person is […]

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Google update – August 1, 2018 – “Medic Update”

The long and short of the Google core algorithm update named the “Medic Update” on August 1st. The short story: Google changed their core algorithm starting on August 1st that started promoting websites that Google deemed to have high quality and displayed Expertise-Authoritativeness-Trustworthiness.

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The 8 ways to use a 3D video in a sales presentation

“Sales Presentation” This could be a true 1-to-1 sales presentation. It could also be an investor pitch, a data room video, a website video. We broke down all of the 3D videos we’ve ever produced and categorized them into these 8 types of 3D videos.     Click for sound       1:07   […]

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Citation change process for a practice relocation

So YOU’VE RELOCATED YOUR PRACTICE. The name is the same, the phone number is probably the same. But the address is different. Be clear about this — you have a citation mess on your hands. (If you want to know what a citation is, you’ll need to click here. If you’ve passed the quiz, you know that […]

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Control Your Stuff

An open letter to business owners: Have yer friggin logins and make sure you have control over them people! This statement has been made dozens of times in a customer transition period, “Email my marketing company. They have all of that.” Omg [facepalm]. You are telling me that you’ve given exclusive keys to the car […]

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Does an invisible man know they are invisible?

Real question: how do you tell an invisible person they are invisible? It’s a hard one to grasp because for one, you and I have never been invisible. So obviously it’s a little hard to put yourself in the shoes of an invisible person. But, What if your business is invisible? That is, when someone […]

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Start here – a primer to a Google Maps Boost for Practices

You’ve clicked the START HERE button. Congratulations! You have graduated from being blissfully unaware of the problem you are facing and are now embarking on the journey of education to see what there is to do about your pain and problem. And I’ll try to be your helpful guide on how to not only fix […]

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HandBuiltBrands, LLC

Former address:

  HandBuiltBrands, L.L.C.
  8375 Westview Dr
  Houston, Texas 77055

Current office and mailing address:

  The Cannon
  1336 Brittmoore Rd
  Houston, TX 77043


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Monday - Friday: 9:30 am - 3 pm

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