• August 16, 2017
  • Culture
  • Matt Marquart

BRAND SCHEMA – LOGO PACKAGE FILE EXPLANATIONS

  1. EPS files, aka Vector Files, are used for large format printing. These are path (or vector-based) files that can scale to any size, large or small and not lose detail.
  2. PNG files are rasterized files that can have transparent backgrounds. These are best used on the web, in low-resolution powerpoint, etc. These are not to be used on printed files.
  3. JPG (or JPEG) files are rasterized files with non-transparent background. These are best used in web or low-resolution circumstances with backgrounds that are already white.

    Global note: if you are placing a JPG or PNG into a document and need to resize it, always hold shift before you click and drag a corner. This will preserve the dimensions as you make it smaller. Always start with a large file and make it smaller. Never make a small file bigger.

    (*Rasterized* means that they are pixel-based files. As you make them larger, they lose definition. You do not use these on printed files.)

    Colors

  4. CMYK: CMYK is 4-color process and is used only for **printing** applications. The CMYK logos are below and labeled “for_Print.” When a vendor requests a logo, for example, for a banner, give them the EPS file labeled For Print, which is CMYK and the PDF of the brand guide.
  5. RGB: RGB is a 3-color system and used for **screens**. For example, when a vendor asks for a logo for an electronic sign, provide them the PNG, JPG, EPS that are labeled “for_Web” and the brand guide.

    Global note: if you are placing a JPG or PNG into a document and need to resize it, always hold shift before you click and drag a corner. This will preserve the dimensions as you make it smaller. Always start with a large file and make it smaller. Never make a small file bigger.