• June 06, 2017
  • Blog
  • HandBuiltBrands

2016 saw many digital marketing changes as the world becomes more technology and social media focused. Here are the trends to watch out for in 2017 to make sure you continue to stay ahead of the curve:

1. Advertorials

Advertorials are a combination of advertisements and editorial articles. They look like the work that the website usually posts, but is actually a sponsored ad. There is a call-to-action within the piece to benefit your business, as well. You can see this digital marketing trend on website likes Forbes and Buzzfeed.

2. Video marketing

Video has become one of the most useful forms of marketing in today’s age because of the high engagement and conversion rate. Social media platforms are embracing the digital marketing trend by each taking on new video services (like Facebook’s live video or Twitter’s Periscope). You can use video for demos, product launches, tours of the site or facilities, etc.

3. Consumer-needs based products

A trend we are seeing is consumers’ use of social media to voice their needs and opinions of companies’ products and services. This is allowing businesses to develop new products or tweak existing ones that fit their consumers’ desires.

4. Influencer marketing

Consumers are starting to look less to the actually company to gain information on a product/service and are now looking to experts or people they look up to. The trick is to work with influencers to create quality brand content to advertise to their audiences.

5. Virtual Reality advertising

VR is a digital marketing trend that is just starting to grow. With VR, businesses can interact with their consumers in a new and more personal way. An example of VR marketing is the company OnePlus who used Virtual Reality to market its new phone, the OnePlus 3. They used 30,000 Loop VR headsets (which sold out immediately) to showcase their phone and the marketing campaign was a great success.

The world of marketing is continuously changing, so make sure to stay on top of these digital marketing trends for 2017.

Once you start working on these trends, what metrics should you measure? Download our free eBook to find out.


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