- May 23, 2017
- 3D Animation
The world of 3D animation and CGI has taken off like none other. Its most common place is in the lineup of Pixar, Disney Animation and Dreamworks films. Of course, 3D animation doesn’t just have its place filling the hearts of children with glee.
It can also greatly benefit a corporation or company in multitudes of ways.
And here in Houston TX, we have the types of industries that absolutely have to have their story told with 3D animation.
Here are five ways, to get you started. But first:
CONSULT WITH AN ANIMATION STUDIO ON THE BEST WAYS THAT A 3D ANIMATED VIDEO CAN HELP YOU TELL YOUR STORY
3D ANIMATION CAN GIVE YOU YOUR ELEVATOR SPEECH
3D ANIMATED VISUALS CAN EXPLAIN THINGS YOU CAN’T SEE
PROMOTIONAL 3D VIDEOS CAN PROMOTE THINGS THAT DON’T EXIST (YET)
CONCEPTUAL 3D ANIMATED VIDEOS CAN SHOWCASE A PROCESS OR A CONCEPT
MOLECULAR 3D ANIMATIONS CAN HELP YOU SEE THINGS ON A CELLULAR LEVEL OR EVEN DOWN TO THE MOLECULE
Need a little bit more than that? Thought so:
1) MAKE YOUR ELEVATOR SPEECH
3D animated videos have what is called an elevator speech effect.
What is the elevator speech effect?
You know how you sometimes change your story a little each time you say it?
The elevator speech effect is something that helps counter that kind of unreliability principle. A 3D animated video can help you have an elevator speech prepared so that everyone can hear it exactly the same way each time it is presented.
If your audience doesn’t hear it correctly the first time, chances are that they won’t be saying it correctly later on.
2) EXPLAINING THINGS YOU CAN’T SEE
3D animated videos can help explain a product that might not otherwise be easily seen.
If you were to, say, attempt to explain subterranean geological formations or the intricacies of a black hole without a visual aid, then your point will more than likely not get across as well as it would have with a 3D animated video.
Say that a company wants to show how a tool would operate underground to potential buyers but the tool hasn’t been fully developed yet or needs investment to exist in the first place.A 3D video is going to show those potential buyers what they’re buying in a way that other tools simply cannot replicate. Which leads to the next point.
3) PROMOTING THINGS THAT DON’T EXIST YET
Three, these kinds of videos can show businesses products that might not even fully exist yet.
Say that your company is developing a way to package different water treatment technologies that haven’t been used in this particular manner before.
Explaining this is going to be a bit more difficult than a normal presentation because one, the setup of the product is unique and hasn’t been seen before and two, because you will have to invest more time in explaining it – unless you put the effort into a five minute animated video that could do it for you.
Time saved, all around.
4) SHOWCASING A PROCESS OR A CONCEPT
On a similar note, and for our fourth example, 3D videos are also able to show a workflow process that may have never been seen before.
Say an energy company has a new way of developing a field that really “breaks the mold” on the standard methods used in the field.
How are you going to explain it to potential partners, investors and interested parties?
Again, you could sink a lot of time into trying to do it without a visual aid OR let a 3D animated video do the work for you.
Potential buyers aren’t going to jump into a purchase without being able to solidly understand and see what you are selling, correct?
This is a big reason why a 3D video can make such a huge difference.
5) SEEING THINGS ON A MOLECULAR LEVEL
And, five, 3D videos are also good at breaking things down on a molecular level.
We’ve talked about showing a tool operating underground or a mold-breaking energy technique being produced already, but let’s talk about something much smaller and much harder to visualize.
In this case, the medical field. Now, most medical animation films or videos are not built to persuade people to invest in what they present. They are typically for pure educational purposes.
However, if you are a company or individual who wants a difficult process explained succinctly while also being factually accurate in the same field, a 3D animated video is your best bet.
If that isn’t enough to catch your attention and win you over to 3D animated videos as an immense marketing and company tool, then we’ll let you in on a little secret – all five of these scenarios listed above are specific cases where we at HandBuiltBrands have helped companies sell more of their product and grow their business via the use of 3D animated videos.
You never know what a well put together 3D animated video can do for your company before you give it a try for yourself and making 3D videos that work for you is exactly what we do here.
Reach out to us and give it a try for yourself – you might just find yourself becoming one of our success cases.
If you’re in downtown Houston TX, we’re right by you, come visit our animation studio in Spring Branch.