By now, you probably know how important SEO improvement is to your website. Everyone wants their site to rank near the top of search engines. But how exactly do you do that?

Here are our top 4 tips to improving your SEO:

1.  Publish relevant and regular content

We always tell our clients – content is king. It is important to write content that is focused on the keywords you want to rank for, and to continuously create that content. Search engines want to make sure that a website isn’t stale and uses the keywords in relevant content, and those websites take priority.

2.  Optimize for rich answers

Rich answers are a new area you should optimize for to have SEO improvement.

While they appear for only 19.45% of Google searches, it looks like this will only continue to increase, so optimizing now is a good idea. To do so, you must first focus on ranking well for the keyword. You should start your sentences with command words and use a very clear heading. Finally, make sure to use <li> tags and keep the content short.

3.  Optimize for mobile

Mobile search engine use has been on the rise and will continue to rise. This is a very important factor to be considered in a company’s website. When users are searching on their phones, Google ranks site that are mobile optimized higher as they know the site experience will be better. Make sure that your website is mobile-friendly and responsive for SEO improvement.

4.  Metadata and alt tags

When designing a website, the code is important for SEO. Your pages have a space between the <head> tags for metadata, which is information about everything on your page. This includes title metadata (responsible for page titles that show up on the top of your browser window), description metadata (the description a browser uses in page search return) and keyword metadata (the search phrases people use to find your page). You also need to use alt tags, which describe images and videos on the page in text. This is good for those that use text-only browsers, but most importantly search engines use them to find your page.


These 4 tips will help with SEO improvement and get you one step closer to ranking higher on search engines.


If you are interested in learning more about marketing metrics to measure to see if your website is doing well, download our free eBook.

Download Your Free Marketing Metrics eBook