The importance of expertise
- September 21, 2018
- Google Maps Boost
- Matt Marquart
Expertise Authoritativeness Trustworthiness If a total stranger got to your website and in a matter of seconds, could they tell that you are an expert in your field? Are you authoritative? Are you trustworthy? [Pause for emphasis] Seriously. If they had to grade you 1-5, what would they mark down? If this fictitious person is […]