- May 04, 2017
- Video Marketing
Video marketing is a tactic that has been around for quite a while, but has also seen a resurgence in the last few years as one of the most effective marketing tactics available. That might seem surprising, but given how fast a viral video or growth hacking method can raise an entire startup or business from obscurity, the statistics may very well surprise you.
How effective are videos? For starters, Forrester states that including a video in an email campaign or any kind can result in a 200-300% in click-through rate compared to an email without one. That’s nothing to scoff at in terms of conversion rates, for sure. Videos tend to engage people on a whole other level than other marketing techniques and many marketers have figured this out from the sheer number of YouTube related success stories, to say nothing of other channels, sites or video tactics.
When it comes to conversion rates, a video can make an enormous difference as well. Unbounce cited a single video on a website’s landing page can increase overall conversion by 80% in total. ReelSEO adds that including a video on your homepage can increase conversion rates by 20% or more, as well. You are looking at some powerful numbers.
Considering that ComScore cites that 64% of users are more likely to buy a product online after watching a video, you can no doubt see how valuable a well-made video-based campaign can be to a business in any field.
What else can video marketing do for you? Forbes blew away readers when it stated that not only do 50% of executives look for more information after seeing a video related to a product or service but also that 65% of executives visit the marketer’s website and an additional 39% call a vendor after viewing a video. Starting to see a pattern?
Marketers that started campaign ads on YouTube videos certainly did. In fact, according to Unruly, a user’s enjoyment of video ads can increase their intent to purchase by 97% as well as the brand association by 139%. Video ads make up 35% of total online ad spending according to Break Media, and the effectiveness easily proves why so much investment goes into them. Users out there are consistently on their computers and mobile devices on a day-to-day basis and their exposure to video marketing techniques has never been higher. 90% of those users claim that a video related to a product or service are especially helpful when it comes to their decision on whether or not they want to purchase a product or not. In addition, Invodo tells us that 92% of mobile video consumers are likely to share videos they enjoy with other users.
In short, marketing through video is not only an effective marketing tool, but one that has some surprising statistics. Making use of video marketing techniques is one of the best things you can do for your business and doing it well will put some sizable numbers on your side.
If you haven’t already started thinking about your own video marketing campaign, then you absolutely should. Doing it right can not only give you more exposure to your audience but help you sell your products or services like never before.
Interested in learning more about making your own videos? Or do you want to learn more about an animation studio like ours in Houston TX?
Come by the HandBuiltBrands studio if you’re in the neighborhood. We are conveniently near the Galleria, Memorial and Spring Branch areas.